Anyone can Tweet, post something to Facebook or upload an image to Instagram. It’s not a difficult task, which is probably why so many people question paying a premium for social media. What people don’t see is what happens behind the scenes when it comes to preparing an effective social media strategy. When you work with an agency that is providing social media services they are preparing your strategy so that it will meet an end-goal and achieve successful results.
Here are 5 reasons why outsourcing social media goes beyond just posting:
- Strategy Planning
Before any social media specialist gets started, a strategy needs to be in place. Strategy planning can take anywhere from 1-2 weeks depending on the budget and how dynamic the campaign needs to be. The strategy will include ideas, themes, posts that are curated in a way that is favourable to the brand’s audience, contests and other opportunities to increase awareness and reach new audience segments. Everything is planned and thought out so that it not only coincides with your current marketing plans but can also target new goals as well. The strategies are planned to increase awareness as much as possible.
- Content Calendars
The content calendars are planned in advanced so the specialist can be organized for the month and have all content scheduled and ready to go on their planned date so they can focus on other areas. The content calendar also allows the client to approve content in advance and have a clear idea of what posts are going live and when.
After posts have been scheduled and the strategy is in place, the specialist doesn’t walk away and leave it. In order for a strategy to be successful, there needs to be constant grooming. Engaging, provoking, maintaining, looking for opportunities to engage with influencers – this activity needs to be regular. The specialist needs to be in the account several times in a day to ensure there is consistent activity.
For some, blogging is fun, for others it’s tedious….but for social media specialists it’s about strategy. Blog posts are related to popular search terms for the client’s industry, keyword enriched, engaging and emotional. Once the blog post has captured traffic, the goal is to keep the user engaged and lead them to conversion.
Monthly analytical reports are vital to ensuring your strategy is on track, and there are opportunities to improve, or use successes as a way to advance. It’s a great touch point each month, and allows the client to see progress. The reports can go into a great deal of depth and detail.
Social media specialists go beyond just posting on Twitter and Facebook. They do everything possible to make the brand look attractive to the audience. Trying to tap into new audience segments, and thinking outside the box…your specialist is working well beyond just posting.