Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?
Well that’s simple, give them an appetizer to their daily dose of content.
With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.
Images have been used for hundreds of years to communicate messages and share stories. The human mind is able to quickly process images, and is more attracted to images, opposed to big blocks of text. Displaying an image with your article will get your content approximately 94% more views than articles without images. Not only are articles with images more likely to be seen, but they are more likely to be remembered for longer periods of time.
At this stage in the game, it’s safe to say most users are dependent on images to convey a message to them, before deciding if the content attached is worth perusing or not. Users are quick to turn away from pixelated or stretched images, so ensuring your images are high-quality is key.
In 2009, the now popular peer-to-peer vacation rental site, Airbnb, almost went under. Deciding that the company needed to do something to boost their numbers, they started using more high-quality images. The use of crisp and clear images of their listings was able to get the little company back on their feet, and into over 190 countries today.
Using images you created adds personality into your social media campaign. Users are more likely, and more comfortable, engaging with another human, than with a business. Coming across too much like a business or a marketing campaign may push people away.
There is no doubt that high-quality images can help boost your online presence, but they can do the same for your online store. More than half of ecommerce consumers believe that having high-quality product images was extremely important to them, and some even said the image is more important than a clear product description.
With a huge increase in more visual communications on the web, it may seem like it’s time to ditch the content. To stand out and get noticed, it’s important to have images and content that work together. This dream team duo is sure to make users happy, and keep them coming back for more.