One of the best ways to have your company website show up at a prime spot on Google or any other search engine is through pay per click (PPC) advertising. PPC ad management is an attractive form of advertising because it can work to grow your business to new levels. Keep reading for everything you need to know about PPC ad management and why you should hire professionals to handle your PPC advertising needs!
What is Pay Per Click (PPC) Advertising?
Common terms such as online marketing, paid search, pay per click, and cost per click are used interchangeably but they all essentially mean one thing: advertising online using the Google AdWords platform. The concept of pay per click (PPC) ad management is simple. Advertisers create an ad and pay a set fee for each time that their ad is clicked on through the search engine. It is essentially a way of buying visits to the website in order to generate traffic. It may seem expensive to pay for each click to your website, but in the long run, the visit to your website is worth more than what you pay for it.
How is Pay Per Click (PPC) Different Than Search Engine Optimization (SEO)?
While you are reading this article about pay per click (PPC) ad management, you may be wondering how it differs from SEO. Search Engine Optimization (SEO) is the practice of optimizing your website and content so that it ranks higher in the organic search results for targeted keywords. SEO is usually used on all major search engines including Google, Yahoo, and Bing. Moreover, using SEO, these search engines monitor how users interact with your website and display results accordingly. On the other hand, PPC is used specifically to pay for advertising space related to specific targeted keywords. Keep in mind that SEO is involved in PPC ad management but not the other way around.
How Do You Build a Pay Per Click (PPC) Advertisement?
The first step of any effective pay per click (PPC) advertisement is to conduct research and select the right keywords for the company. Keywords are an integral aspect of any pay per click (PPC) advertisement. Once the keywords are selected, the next step is to use the Google AdWords platform in order to organize these keywords into campaigns and ad groups. Although there is a variety of steps that go into creating the perfect pay per click (PPC) ad campaign, another major step includes ensuring that the pay per click (PPC) landing pages are optimized for conversions. By accomplishing these three major steps, your PPC ad management campaign is on the route to success. The best part about the Google AdWords platform is that if your PPC ads and landing pages are satisfying to users, you are automatically charged less for each click. By investing time into creating an excellent ad, you are provided with the incentive of saving money in the long run!
Why is Pay Per Click (PPC) Advertising Important For Your Business?
- It helps create additional revenue.
With any pay per click (PPC) advertisement, the purpose is to convince users to purchase your product or service. PPC provides your business with the opportunity to reach your target audience at the right time. By doing so, it allows users to actively engage with your product or service, and potentially purchase it. This helps create additional revenue for your business.
- You can test keywords for performance.
Since Google AdWords is the most popular PPC advertising platform, some of its benefits include being able to test keywords to see if they are suitable for your specific advertising campaign. Google AdWords has the potential to provide data related to ad performance, allowing you to modify the ad based on the right keywords.
- It can give you quick results.
With SEO, organic search traffic can be beneficial but it may take a long time until your website is actually top ranked. In the meantime, PPC is efficient because you can run a PPC campaign and acquire conversions almost immediately.
Why Should You Hire Quick Marketing Group To Do Your PPC Advertising?
Quick Marketing Group is an all service digital marketing agency that specializes in PPC ad management. Our services ensure that traffic to your website is increased and ROI is improved. We create relevant PPC ad campaigns by targeting users based on demographics, interests, and keywords. Some of the specific PPC services we offer are listed below:
- Conversion Tracking
- Competitive Research
- Call Tracking
- Ad Creation
- Keyword Research
- GEO Targeting
Are you convinced that PPC ad management is the best way to go for your business? Contact Quick Marketing Group today for help!