Social media marketing has taken the business world by storm. While many businesses are extremely active on Facebook, Twitter, and Instagram, Pinterest is often the platform that is overlooked. Many people actually fail to realize the benefits of Pinterest for business.
Pinterest is an excellent platform that allows businesses to reach their target audience quickly. In fact, did you know that Pinterest has reached over 150 million monthly active users? That’s a lot of people who could be exposed to your business! Recently, Pinterest expanded their ad offerings and launched video ads, which gives you even more of a reason to be on the platform! Plus, the fact that pins never expire is an added bonus.
If you’re a Pinterest newbie, keep reading for tips on how to effectively use Pinterest for business.
Create a Pinterest Page for Your Business
A business page on Pinterest looks relatively similar to a personal page, with one added benefit – Pinterest provides your company with a range of analytics features. It can tell you the number of unique users that are visiting your page, how many impressions and visits are occurring, the content that the audience is reacting to, and much more. This is an extremely useful feature that can take your business to the next level.
Use Pinterest Boards
Pinterest boards are a feature that allows you to sort similar pins into collections. Be sure to create boards that are relevant and attractive to your business. Pinterest boards are efficient because they keep things organized within categories and can prevent your page from looking messy and confusing. Need some help? Take a look at these Hootsuite Pinterest boards for some inspiration!
Engage with Users
Set aside time to acknowledge users who engage on your company’s page and comment on the posts where you see fit. By greeting them by their name and responding in a timely, professional manner, it will make users feel more appreciated and interested in your posts.
Add Save Buttons
Lastly, as a business, you should take advantage of the save button. The save buttons located at the top of each post allow users to pin content with a simple click, regardless of if they have Pinterest installed or not. By making it easier for users to save content, it can increase the number of users that visit your page. You might want to consider downloading the Pinterest Widget Builder to add a save button to your posts.
Follow the tips above to get started on Pinterest for your business. If you require help with your Pinterest page, contact Quick Marketing Group today. Happy pinning!