As you’ve scrolled through your Snapchat feed recently, you may have noticed pictures that have intriguing new watermarks. These watermarks may commemorate an event like a sports game, or they might advertise a business with a catchy logo in the corner. While you might not know what these special overlays are, savvy social media entrepreneurs from all over the world are using them to their advantage.
Geofilters are a special feature of Snapchat that most users overlook. This guide will introduce you to geofilters and help you understand when and how to use them.
What Is a Geofilter?
These special overlays are called geofilters. They can only be accessed at certain locations, which means that not just anyone can use a geofilter. To access a geofilter, you have to be at the exact GPS coordinates where the geofilter was set up, which makes these special filters into unique tools that allow Snapchat users to bond and share information directly in a picture.
It’s estimated that Snapchat has over 191 million users worldwide, which makes having a Snapchat account for your business more important than ever. However, many business owners overlook the importance of geofilters because they don’t understand how these simple Snapchat features can generate enormous numbers of new customers and increased revenue. To get a grasp of how geofilters can benefit your business, you’ll first need to understand how the average Snapchat user uses geofilters.
How Do Snapchat Users Use Geofilters?
For Snapchat users, filters are everything. From dog ears to glowing hearts to holiday filters, users of this smartphone app love sharing photos that have something special. Since filters have become an integral part of the Snapchat experience, users are more likely to share photos that have filters, and other users are more likely to respond with engagements.
While the silly filters that Snapchat users enjoy may not seem all that important to your business, everything changes when you consider geofilters. Imagine a hypothetical situation in which a Snapchat user visits your business. Obviously, you impress them with your incredible customer service and excellent products or services, and the customer decides that they want to share their experience on Snapchat.
If you have a geofilter installed at the location of your business, this filter will come up when your customer takes their snap. This filter will remain associated with your customer’s picture even after they leave your premises, and your customer can also add a caption to the photo that details their experience.
If this user has a lot of Snapchat followers or they know how to use hashtags effectively, their snap could generate thousands of impressions within a couple of hours of it being posted. Without having to expend any resources on conventional marketing approaches or insert yourself awkwardly into your customer’s conversation with their followers, you just generated thousands of engagements for your business.
Say this customer’s snap generates 1,000 engagements. If only 1 percent of the users who engaged with the snap decide to check out your business, you will have just gained 10 new potential customers without doing any work yourself.
How Do Businesses Set Up Geofilters?
It’s likely that you now get the picture in terms of how a geofilter can boost your conversion rate and add extra revenue to your bottom line, but how do you set up a geofilter for your business, and how much does it cost?
Thankfully, Snapchat provides business owners with a simple online tool that allows them to design filters for free. When you pull up this geofilter generator, you’ll be shown a field that looks like a smartphone surrounded by a variety of different tools. You’ll be given the option to either upload your own background picture or choose from a number of pictures provided by Snapchat.
The preset background images provided by Snapchat are divided into themes like Summer Vibes, Date Night, and Business. Each theme contains about 20 background images to choose from, and most of these images take up about a quarter of the bottom half of a picture. If you decide to upload your own photo, you’ll be able to edit it to fit unobtrusively in the corner of a picture.
Once you’ve picked a background picture, you’ll be prompted to add text, extra colors, or optional elements to your geofilter. When everything looks good, you can proceed to the next step, which is selecting the dates on which you want your filter to be available. As a business owner, you might want to have your filter available all year, or you may want to create a temporary filter that commemorates a special event such as an anniversary.
Next, you’ll pick the location where the geofilter can be accessed, which will be the location of your business or of an event you’ll be hosting. Finally, you’ll proceed to the checkout page.
Geofilters: The Bottom Line
The cost to set up a new Snapchat geofilter varies. The price of a geofilter depends on the size of its geofence, which is the area in which the geofilter is active. While prices also vary based on other auxiliary factors, the cost to create your geofilter generally ends up being about $5 per 20,000 square feet.
Considering the amount of traffic and potential revenue that geofilters can send your way, they are incredibly valuable. However, you should carefully consider what you want to get out of your geofilter before you spend any time setting one up or expend any resources buying it. As you discover everything that geofilters have to offer, it can be helpful to work with a qualified social media marketing agency. Social media marketing experts know exactly what it takes to create a successful geofilter, and they can guide you through every step of the process you’ll need to take to create one.
Could Snapchat geofilters help your business and its digital marketing strategy? Let us show you how! Find more information about our services at Quick Marketing or contact us at 1-800-807-8784.