Twitter has been around for a long time. Over the years, users have become accustomed to fitting their thoughts into a single 140-character Tweet. Twitter has always been known for its brevity, but early this year, the company announced that the character limit would be doubled from 140 characters to 280 characters.
Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?
Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.
Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.
Luckily, we’re here to make it easier for you.