Social media has been a powerful tool for small business for nearly a decade, providing a way to reach a target audience easily and effectively without sacrificing the bottom line. However, despite the buzz about what social media can do, actually getting off the ground takes a little more strategy than you may realize. Here’s what you need to know about how to use social media to grow your business.
Back in the day, traditional marketing efforts might have won over the crowd. You may have even been able to get away without an online marketing strategy! However, in today’s digital age, not having a marketing strategy can immensely hurt your business.
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.
The holidays are finally here! You can use this time to sit back, relax, and brush up on your social media marketing strategies for the new year. Spend time thinking about the impact that you want to have on your customers and audience because they are the most important part of your business. You can also create a solid plan to build a brand that will continue to influence and make itself well-known. Here’s a list of tips and tricks to get you thinking about how to market yourself on some of the biggest social media platforms.
Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.
Twitter has been around for a long time. Over the years, users have become accustomed to fitting their thoughts into a single 140-character Tweet. Twitter has always been known for its brevity, but early this year, the company announced that the character limit would be doubled from 140 characters to 280 characters.
Networking platforms have taken over our lives, and we may not notice it, but we are online all the time. On average, we spend 135 minutes per day on social media. Whether we are on the bus catching up on our Twitter feed, at a concert taking Snapchats, or in bed scrolling through Instagram, it is evident that social media plays a big part in our day-to-day lives.
Over the years, social media has had a significant impact on our daily lives. Not only has it been used for leisurely purposes, but it has become a useful marketing tool for businesses as well. Social media is here to stay and continues to evolve. Since 2016 is almost over and the new year is quickly approaching, it is important to stay up-to-date with the latest social media trends in order to integrate these changes into your marketing strategy.
Curious as to what exactly Vine is? Vine is a video-sharing application which allows people to create, share, and publish six-second videos. Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012, the app was created for the purpose of allowing individuals to capture casual moments in their daily lives to share with their friends. These videos played on a continuous loop and allowed users to edit their videos on the spot. Initially created as a standalone company, Vine was later purchased in October 2012 by the famous social media platform Twitter. After launching in January of 2013 for iOS devices, Vine was instantaneously a hit. It quickly became the most downloaded free app and the most used app for sharing video content online.