Social media has been a powerful tool for small business for nearly a decade, providing a way to reach a target audience easily and effectively without sacrificing the bottom line. However, despite the buzz about what social media can do, actually getting off the ground takes a little more strategy than you may realize. Here’s what you need to know about how to use social media to grow your business.
Networking platforms have taken over our lives, and we may not notice it, but we are online all the time. On average, we spend 135 minutes per day on social media. Whether we are on the bus catching up on our Twitter feed, at a concert taking Snapchats, or in bed scrolling through Instagram, it is evident that social media plays a big part in our day-to-day lives.