Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
Mobile has evidently conquered the digital world. It was a matter of when, not if. With 2 billion smartphones world-wide, it’s easier than ever to connect with friends, colleagues, family, and customers. Mobile-optimized networks (e.g. Snapchat) provide businesses with an extremely effective and beneficial platform for engaging customers. Targeting mobile device users is essential for businesses looking to expand their outreach.
Businesses that incorporate videos within their content have reported a significant increase in the level of engagement they received from customers. Hence why visual-centric outlets such as Instagram, and Snapchat are continuously becoming more important. According to Cisco, video will reportedly account for more than 80 percent of consumer internet traffic by 2019.
Consumers, especially millennials, research products of interest before purchasing. Social media has become a haven for product reviews and complaints. Social commerce is a significant aspect of social media, resulting in Facebook, Instagram, and Twitter placing “Buy” buttons which enables users to purchase items directly from their accounts.
Digital Analytics have always been a focal point for many businesses, but they have drastically evolved in recent years. Numerous analytical tools provide businesses with an in depth analysis into their audience and performance, allowing them to alter their social strategy based on any goals or specific targets. Improved analytics ensure businesses are optimizing their activities to achieve better results.
With approximately 1.685 billion active social media accounts, it’s time to centralize your digital strategy on the benefits of social media.