Snapchat continues to be one of the leading social media sensations among millennials. Let’s face it, this generation of 18-34 year olds are always online. Whether it’s on a smartphone or tablet, this group of individuals always want to be the first one in the loop and are constantly finding ways to stay connected.
Many businesses overlook the benefits of using Snapchat as a social media platform for marketing their business. In the U.S alone, there are 83.1 million millennials with 53% of them using Snapchat on a daily basis. According to Entrepreneur, Snapchat has 100 million daily active users and 10 billion daily video views! That’s a huge chunk of people to miss out on marketing to. With the new year taking off, it’s time for your business to start realizing the power of this platform.
Snapchat geofilters are a trend that continues to grow. Whether you’ve used one at a wedding, event, or in a new city, geofilters continue to grow in popularity for both personal use and for businesses.
But wait… What is a Snapchat GeoFilter?
Snapchat is the first social platform to completely transform video storytelling. Snapchat geofilters are a form of localized digital marketing that allows users in the area to opt to use them. It is one of the easiest ways to engage and promote your brand or product organically. But what are they exactly? Geofilters are a graphic overlay that users can add to their selfies, videos, and pictures. Snapchat users love using geofilters as they add to their snap stories by identifying their location or adding value to their snaps in a cool, fun, and visually appealing way. For businesses in particular, they are perfect for educating an audience about company culture, giving users insight to behind the scenes footage, or for promoting product launches, events, or brand awareness.
How does it work?
Geofilters create a virtual fence around a specific geographic area. When Snapchat users physically cross the designated area, different filters become available to add to their snaps. Users can then add these geofilters to their photos or videos and share them with their existing circle of friends.
Why should my business use a geofilter?
Not only are these geofilters a fun way to dress up your snaps, they are also a great marketing opportunity for your business. If used correctly, they can help to increase your company’s brand awareness.
For starters, geofilters are available to anyone and everyone. They are so easy to make and use that you won’t have to dedicate a significant amount of time developing an entire strategy for them. Geofilters have a wide reach. Anyone in the given area can access the filter and use it for their snaps. Lastly, they drive brand awareness. Once a snap is posted in a user’s story using a branded business geofilter, everyone they are friends with can see it.
Tips on creating Snapchat geofilters
Snapchat on-demand geofilters can be made here. Simply select any geographical location of your choice by drawing a fence around the desired area. Once you’ve chosen the location, choose a specific time and date that you want your filter to launch. Costs of geofilters start at $5 but are dependant on the geofence square footage and the time duration. Geofences can range from a minimum of 20,000 square feet to a maximum of 5 million square feet.
Snapchat offers customizable templates, however you can feel free to make your own using Photoshop, Illustrator, or any other graphic design software. Keep in mind however, that Snapchat does have strict guidelines so be sure to follow them or you could find yourself having a disapproved filter right before your event! Also be sure that your filter covers as little of the screen as possible! Users still like to have their own photo in the snaps so try not to cover the screen with your advertisements!
Whether you’re thinking about attracting new prospects or engaging with your existing audience, Snapchat geofilters are the perfect way to promote your business. With the rising popularity of Snapchat among millennials, you’d be crazy to not consider Snapchat as an important marketing channel.
A new year means new opportunities to generate buzz around your brand. Start 2018 strong and create a plan to make it the best year for your business yet! Contact Quick Marketing Group today to learn how we can create Snapchat geofilters for your next event!