Marketing for different social media user demographics has changed drastically over time. The world is demanding convenient ways to have things done quickly, in a short time amount of time.
Nowadays, chatbots are taking over our digital interactions with businesses. If you are not familiar with this concept, chatbots are artificial intelligence systems that we interact with online, via text. Consumers enjoy chatbots because they are a quick and easy way to get answers to concerns. Whether you are looking to make an inquiry, follow-up on a pressing matter, or filing a complaint about a product or service, starting a live chat with chatbots is a great way to do so.
More and more businesses are using Chatbots to save time, increase leads, improve customer service, and enhance B2C and B2B interactions. However, despite all of its advantages, there are some things that businesses should consider before integrating chatbots.
Pros and Cons
Chatbots allow companies to provide 24-hour service, answer simple questions quickly, replace repetitive emails with auto-generated content, and allow employees to focus on more advanced work. On the other hand, some of the aspects that customers are concerned with when it comes to the use of chatbots are privacy and security.
Millennials as the Biggest Group of Adapters
According to “Chatbots and Social Media: New Research”, 60% of Millennials have used chatbots. Millennials are early adopters of chatbots because they are constantly online. Millennials like the convenience that comes with chatbots. Through the use of chatbots, they are able to receive answers to questions instantaneously without the need of physically going to the customer service department of a store or exiting the current app/website they are using.
Chatbots are fast and reliable. They pull data from multiple sources in a short period of time. Chatbots also contribute to quick conversions. Customers can inquire about a product or service and the chatbot can pull up the information almost instantly. Then the customer can directly purchase the product by providing credit card information during the chat. Did you know that 67% of millennials that use chatbots purchase products or services using chatbots? This shows that chatbots help save time as it increases millennials purchasing power through the concept of convenience.
Aspects that Business Should Address Before Using Chatbots
If your business is thinking about implementing chatbots, make sure to take appropriate steps to protect the confidential information of your customers. The platform on which chatbots are being hosted should also have security protocols in place.
Chatbots bring a lot of positives to a company’s marketing department. Some individuals, however, are concerned that chatbots will be used as a replacement for customer service and sales departments. However, artificial intelligence has not yet been able to substitute humans completely because humans have the ability to reason.
Want to enhance your customers experience on your website? Think about incorporating Chatbots into your marketing strategy today! Contact the team at Quick Marketing Group to get started.
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