Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.
With that being said, as a company, email marketing is essential to have in today’s competitive business industry. Email marketing is starting to take off. Don’t get left behind and buried by competition. If you’re a business looking to increase brand awareness, sales, and leads, email marketing is definitely the way to go. Still not convinced at the potential that email marketing has? Keep reading to see how much email marketing can positively impact your business!
Reduced Time & Effort
Let’s face it, traditional marketing techniques take a lot of time, energy, and cost a ton of money. Think about how much time goes into printing flyers, designing brochures, making presentations, and sending out mailers to each individual address. Why waste all that time and effort when emailers and electronic newsletters can easily be created within a short period of time. They are also easier to track as well. With certain platforms, you’ll be able to find out how many people opened the email and see which customers converted and actually made a purchase!
Nowadays, marketing techniques commonly have a broad target audience which makes marketing very vague and not a unique experience for customers. Thus, these generic messages being delivered from a business to its customers can make customers feel unappreciated by the business. If your business wants to improve customer satisfaction, increase loyalty, and build stronger customer relations, then email marketing is a great technique to use. Email marketing allows businesses to easily personalize their content to each specific consumer on their customer database. With email marketing, businesses are able to send personalized emails, as well as be able to promote new products and services that their target audience might be interested in based on knowledge of their purchase history gathered from their internal database. Therefore, email marketing allows businesses to easily communicate with individual customers in a personalized manner that would not be possible with other marketing techniques.
More Frequent Communications
Since emails are not that time-consuming in comparison to other marketing and advertising channels (flyers or catalogs), it allows the chance for businesses to communicate more frequently with their customers. Businesses can communicate with customers weekly without much effort. However, we advise treading lightly when taking this approach. It is not good practice to send emails to customers more than once a week because excessive email marketing might come off as spammy and aggressive to customers. Marketing emails flooding their inboxes may dissuade them and cause them to unsubscribe to your email updates, ultimately losing you a customer.
The convenience of using email can help businesses to spread marketing content to various potential target audiences. Customers can forward or screenshot exclusive deals, promotions, or company updates they’ve received in their inbox to their friends and family. This creates a sense of word of mouth marketing just by a single click of a button. Therefore, it is clear that email marketing can have a wider reach than traditional marketing methods.
By learning about some of the benefits of email marketing, it’s time for your company to implement this useful marketing technique to increase online traffic to your business. Think about email marketing more of an investment than a cost. With one click of a button, you can send an email, and land a potential sale – it’s that easy! Contact Quick Marketing Group today to learn how we can incorporate email marketing into your marketing strategy!