According to the County of Los Angeles website, there are over 244,000 businesses housed in the county. If Los Angeles were a country, that would mean it had the 19th largest economy in the world.
While a number like that can provide a lot of benefits for your Los Angeles business, it also means your business faces one significant problem. Competition is extremely high for any small or medium business located in Los Angeles.
Navigating that competition requires attracting and maintaining a strong customer base. Offering high quality products and services is critical to this endeavor, but that alone won’t get you the customer base you need. In the age of information, you need a savvy social media strategy that draws the attention of potential customers and keeps current customers coming back again and again.
Why is a Strong Social Media Strategy Important?
According to Facebook statistics, over 50 million small businesses use Facebook to communicate with their customers. This communication has proven remarkably effective. In 2015, Facebook influenced over 50% of consumers’ purchases. For a site that boasts over 750 million active users, that means that a higher number of people than the population of the United States were influenced by a single social media site.
The influence of social media often reaches beyond just the purchasing decisions of the people using social media. For example, roughly 70% of consumers who have a good social media interaction with a business are likely to recommend that business to others.
How Can Your Los Angeles Business Implement a Good Social Media Strategy?
Creating a strong social media strategy requires more than just occasionally posting on Facebook or Twitter. It requires an in-depth understanding of how social media works, what the current trends in social media are, and how to optimize social media outreach for maximum effect. This takes the kind of time and effort that most small businesses simply can’t afford to devote to a task that doesn’t directly involve their product or service.
A much more elegant and effective solution is to hire a social media company in Los Angeles that will create a customized social media strategy for your business. An independent social media company will work with your business to create a custom social media strategy that maximizes the benefits of social media. This isn’t a one time service, but rather an ongoing endeavor that changes to keep up with both changes in your business and changes in social media.
What Services Should You Expect as Part of This Social Media Campaign?
Business owners are often surprised at how much is involved in creating and maintaining a social media presence. A high quality social media company in Los Angeles will offer all of the following services and more.
Website Design and Maintenance
First impressions are everything on the internet. The majority of internet users never click beyond the first page of most websites. However, if they do click beyond the first page, the odds of conversion for that visitor increase astronomically.
An eye catching website design is the first step in attracting new customers. You want a style that is unique and a layout that is intuitive to navigate.
Local and Map Services
More than half the small businesses in the country have not claimed their Google My Business page. This page, once created, results in one of the highest conversion rates in all of internet marketing.
The reason for this high conversion rate is because Google prioritizes local businesses when people search for services and products. A strong social media campaign will take advantage of this information by claiming your Google My Business page, adding your business to map listings, and creating links and backlinks with other high quality local services in your area.
Social Media Management
Managing social media is as much an art as it is a science. Trends shift regularly and require constant adjustments in order to keep up. A social media company will keep your social media content fresh and engaging, using multiple platforms to connect with users in a variety of different ways. Different types of customers respond best to specific types of social media interactions and your social media strategy must be customized to optimize those interactions.
Competitive PPC Advertising
PPC advertising, when using the right keywords, has an excellent conversion rate because it is geo targeted towards likely consumers of your product or service. Choosing the right keyword is one of the many ways that a social media company can help maximize your social media presence. By studying competitors and carefully analyzing market results, your PPC advertising should produce better results as time goes on.
Quick Marketing Gives You All This and More
Quick Marketing is one of the highest performing social media companies in Los Angeles. We provide all of the previously mentioned services and a whole lot more, depending on the exact needs of your business.
One major advantage of trusting your digital marketing to Quick Marketing is that we provide excellent feedback to our customers. As part of our digital marketing strategy, we collect tons of data and use advanced analytic tools to determine the effectiveness of our campaign. The primary benefit of this is that it allows us to make timely adjustments to our strategy that help maximize the results for your business.
Additionally, collecting and analyzing this data also allows our team to provide nearly real time metrics for your business. This means that you can see exactly how much benefit you are getting from our services, in terms of conversions per dollar spent. We provide easy-to-read graphs, charts, and spreadsheets that let you examine these benefits over time, which eases decision making about future services and strategies.
Make Your Social Media Marketing Relevant with Quick Marketing
The key to successful social media marketing is relevancy. Your marketing needs to attract the attention of consumers who have a need or desire for your product and it needs to draw them in the first time they come into contact with it. For your social media marketing to do this, it needs to be published in the right format, come into contact with the right people, and be constantly updated.
Quick Marketing uses a comprehensive strategy to build your social media brand such that it is always as relevant as possible. While that strategy uses techniques that have been proven in the past, it is customized for the specific needs of your business. Most importantly, as a client of Quick Marketing, you always maintain final say in how your brand is marketed and how your money is spent on that marketing. It is your business and your brand, after all.
The L.A. marketplace is simply too competitive to let your social media marketing lag behind the competition. Quick Marketing’s exceptional talent in creating high quality localized social media marketing will ensure that your business always stay one step ahead of your competitors. Call us today at 310-684-3707 or sign up online to schedule an appointment with the highest quality social media company in Los Angeles. Before you know it, your business will enjoy all the benefits that can only come with a comprehensive and high quality social media strategy.