Did you know that 68% of U.S. adults use Facebook on a daily basis? It’s not just us saying that, but a survey conducted by the Pew Research Center in 2018. They also found out that more than half (51%) of these Facebook users check the social network several times a day. For business owners, that means an opportunity to promote their products and services, drive sales, and engage with their customers. All you need is a Facebook business page, and we’ll teach you how to build one.
Facebook Personal Account vs Business Page
It’s important to establish a difference between a Facebook personal account and a business page. The quick, short, and obvious answer is that people use personal accounts, whereas business pages are meant for companies. The lengthy answer is more interesting, though.
Facebook’s mission is “to give people the power to build community and bring the world closer together”. It means that people like you and me can add each other to our friend network and get updates on the content we’re both sharing—more than just a bunch of GIFs, hopefully. People can also use Facebook to show others their favorite artists or TV shows, for example.
When it comes to companies and, therefore, business pages, the dynamic changes a little bit. People can still like and follow your business page, but you can’t follow them back. On the bright side, you can boost your posts using Facebook Ads to expand your reach. Additionally, you have access to the Page Insights dashboard with information about your audience, like demographics and engagement metrics for each post.
Benefits of a Facebook Business Page
Now that you know the difference between a personal account and a business page on Facebook, you might be wondering how this can bring value to your brand. After all, you don’t want to jump on the Facebook train just because everyone else is doing the same. The good news is that yes, having a Facebook business page is worth it!
Here are some of the benefits:
- Drive traffic to your website.
- Increase your brand awareness.
- Collect reviews to promote your business.
- Target your potential customers.
- Give your brand more personality.
Whether you have a Facebook business page or not, come talk to the marketing gurus at Quick Marketing Group. We can help you maximize your results and track the progress of your social media strategy!
How to Set Up a Facebook Business Page
Building a Facebook business page won’t cost you anything, and Facebook did a great job to make the process seamless for people who are not tech-savvy.
First, let’s cover the basics:
- Click here and hit the “create a page” button.
- Choose “business or brand” and hit the “get started” button.
- Fill out your page name, which should be as close as possible to your business’s name
- Pick a category, like plumbing service, restaurant, or car dealership.
- Fill out your address and phone information.
- You can upload your profile and cover photos/videos now or later.
Ideally, your profile picture should be your brand logo. The cover photo/video is a featured image or short video displayed at the top of your Facebook page. We encourage you to take some time to read Facebook’s guidelines for cover photos and recommended dimensions. If you’re super busy, just leave the job to us at Quick Marketing Group!
Now that you’re done building your Facebook business page, there are a few steps left for you to complete.
Go to your About section and update all the information related to your business. It’s vital that your description, phone number, email, and opening hours are accurate.
The next step is to create a username for your page. If you haven’t yet, Facebook will prompt you to do it once you browse your business page’s feed. According to Facebook, “it’s easier for people to find your page in search when it has a unique username“.
Another recommended step is to customize your call-to-action button. You’ll notice there’s a blue button below your cover photo/video and it says “add a button”. Well, that’s self-explanatory, so go for it!
A few questions you should think about: Do you want to allow people to publish to your page? Would you like to have your page tagged in posts? Are you willing to set up an automatic response in case someone contacts your business? There’s no right or wrong here. Just go to your settings and change them according to your preference.
Facebook offers many possibilities when it comes to business page customization, so take a look at their support page for further instructions. If you feel overwhelmed by the amount of information you find there, just reach out to us and we can guide you.
How To Create a Facebook Content Strategy
A Facebook business page without content is like a TV station off the air—it’s useless! But you can’t just post anything. Instead, you need to find the right balance for your Facebook content strategy. However, what might work for a plumber might not work for a restaurant.
If there’s no one-size-fits-all content strategy, how on earth do you find out what to publish? To answer this question, we have to go back to some marketing fundamentals: You need to fully understand your audience because, if you do, you can’t go wrong. Define your metrics, track them, and adjust your strategy on the fly.
That being said, there’s a proven strategy for social media called the “Rule of Thirds”. Again, we advise you to not take this as the single source of truth, and adapt it accordingly. The strategy relies on following a proportion for your posts:
- 1/3 should promote your business.
- 1/3 industry-related content (E.g: news, articles, and tips)
- 1/3 engaging content (E.g: local events, questions, memes)
As a final piece of advice, we recommend you read Facebook’s article on how to create and boost your posts. Don’t forget to make use of the scheduled posts feature to plan your content ahead!
We hope this article will help you start your Facebook business page and grow your social media presence. We also understand that running a business takes a lot of time and effort, so if you need expert advice on social media marketing, we’re at your disposal! Quick Marketing Group has offices in Toronto, New York, Miami, Las Vegas, and Los Angeles. Contact us through our website.