Is your website feeling outdated? No longer attracting the customers that you want? It may be time to revamp your website.
The digital world is constantly transforming and so are the people who participate in it. This means that in order for your business to stay relevant and current, you need to keep your website one step ahead. There are many different aspects that our web design team will tackle when resuscitating your website, so we thought we’d give you a sneak peak into what they are!
The first step to resuscitating a website is determining what it is that is currently wrong with it. If you don’t know what’s choking it, how can you begin to breathe life back into it? Our team of experts will take a deep dive into the front end and back end of your website, compare it to the competition, view it’s organic rankings, and more, to determine what is wrong and what needs to be fixed.
Develop a Plan
After we know what needs to be changing on a website, we can then move towards developing the plan to fix it. Our team will take the list of changes and develop a step by step plan to review with you on what needs to be done to the website to resuscitate it. We will also include extras that you website is currently missing, which the competition may already have or will help improve your organic ranking. At the end of the day, your success is our success!
Determine the Target Market
The demographic that will be viewing your website has a lot to do with the way that you choose to design it. Users under the age of 30 will have different expectations of a website versus those who are over the age of 70. From colors to fonts, buttons to product placement, there are many differences in the way you approach the construction of a website based on the target audience.
You may not think that your color scheme is a big deal, but first impressions are extremely important in the digital world. Leaving a website and clicking on another only involves the tap of a finger, so you want to do everything possible to keep people on your website and engaged. The color scheme also represents the type of business that you are. Light and airy colors versus bold and aggressive patterns give off two very different types of impressions to users.
Your website might be jam packed with all the information that your customers could ever need, but if they can’t access the information, what’s the point? Don’t let a non-user friendly website drive people away from your website. Our team can turn your website from a desktop only space into a mobile and scroll friendly site that everyone will love to browse!
The digital world has moved further away from computers and more towards mobile devices. This means that you must ensure that your website works where your users are trying to access it. Responsiveness means that your website is able to determine when it is being used on a different device and is able to adapt to this page while keeping all the information visible. Ensuring that your website is responsive and mobile friendly is a make or break.
The content that users see also has more effect on their perspective of your website than you think. If your website has no catchy headlines or is filled with endless block text, users may lose interest and more on to a competitor’s site. That’s why we have a team of witty writers who are dedicated to providing all our clients with the content that they need to hook the right customers as well as impress Google and other search engines.
Search Engine Optimization
Search Engine Optimization, more commonly referred to as SEO, is a very important component of every website. Properly implemented SEO is what helps you rank organically on Google and gets you in front of the right customers without spending thousands on Ads. When we resuscitate your website, we can prepare it for SEO and also provide it with SEO rich keywords and content throughout.
Graphics are a crucial part of keeping your users engaged and converting them into customers. Eye catching and professional graphics can really catch a users attention. It is also important to note that poorly created or designed graphics can also have the opposite effect on a user. Breathe life and bring validity to your website with professional and customized graphics!
Social Media Integration
The world is becoming more and more social as time passes. Businesses that use social media allow their customers to have a platform to communicate on which makes them more personable and relatable. These social networks also allow businesses to show their customers who they are and the voice that they embody. That’s why it is so important to ensure that all of your social platforms are active and connected to your website.
Having a live chat tool on your website is a great way to give users a chance to easily ask questions. This tool is also great for you because it allows you to learn more about what people think about your website and business, without having your phone constantly ringing.
The load speed of your website is a huge factor in determining how long people stay on your page. The online attention span is short which means if your website doesn’t load in a few seconds, the user is gone. Load times are so important now that Google even considers them in organic ranking! If you are looking to have your website load faster, you need a good web host. Let the team at QMG find you the perfect host for your site!
Did you know that videos perform better online than pictures now? As the digital world changes, users are adapting and moving towards easier to absorb content. We suggest uploading a video to your website that tells the user a bit more about the company and the product or service that you sell!
If you’re looking for a team of experts to breathe some life back into your website, look no further. The quick digital team at QMG can help you bring your website into this century with ease! Visit our website today to browse examples of websites that we’re completed in the past or contact us today for a FREE website redesign quote.
From Toronto to California, New York to Chicago, our team is ready to assist you and get you one step closer to your goals. If you are looking to go beyond a website rebuild, we are also a full-service digital marketing agency that can help you get your business buzzing online! Call us today to learn more.