Have you heard about influencer marketing? It’s a mix of creating good content and leveraging social media networks to add value to your business. Basically, you pay noticeable people on the internet to communicate your message to their audience. In this blog, we give you some tips to build a solid influencer marketing strategy.
Choosing A Digital Influencer
First, you have to set your campaign goals: Do you want to increase brand awareness, get more followers, or drive sales? Then, define your key performance indicators, which are the metrics used to analyze the results.
When choosing a digital influencer to work with your brand, keep in mind that the number of followers is not as important as the potential for engagement. Also, pick someone who aligns with your values, style, and audience.
If you don’t know how to find a digital influencer for your industry, let the experts at Quick Marketing Group help you!
Micro-influencers and Niches
Kim Kardashian, Cristiano Ronaldo, and Huda Kattan are some of the most popular digital influencers in the world. However, that doesn’t mean you need them to promote your products and services. Sometimes, the best thing you can do is focus on a niche.
Tweets posted by Kim Kardashian would have the same effect as a Super Bowl ad: They’re both expensive and the audience they reach is too broad for effective targeting. Micro-influencers, on the other hand, are hyper-targeted and cheaper. While they don’t have millions of followers on their social networks, their content resonates well with niches because either they’re talking about very specific topics or they’re popular in just a small region.
How Influencer Marketing Benefits your Business
It’s not without reason that many brands are incorporating influencer marketing into their digital marketing strategy. Here are some of the benefits:
- Your message will look more spontaneous and it won’t be affected by ad blocker tools
- Influencer marketing is highly targeted, so you can reach your ideal audience easily
- Just like endorsements, influencer marketing makes you look more trustworthy
- Getting backlinks from influencers can improve domain authority and help with SEO
- Influencer marketing isn’t costly and it drives results
How To Become A Digital Influencer
Becoming a digital influencer takes time, but it’s not impossible. If instead of paying someone, you want the spotlight, here are some tips:
- Be authentic and trustworthy
- Choose a subject to talk about
- Produce lots of good content
- Invest time on social networks
- Listen to your audience
Quick Marketing Group can help you build an influencer marketing strategy to achieve your goals. We have regional offices in Toronto, New York, Miami, Las Vegas, and Los Angeles. Contact us through our website to get started!