The holidays are finally here! You can use this time to sit back, relax, and brush up on your social media marketing strategies for the new year. Spend time thinking about the impact that you want to have on your customers and audience because they are the most important part of your business. You can also create a solid plan to build a brand that will continue to influence and make itself well-known. Here’s a list of tips and tricks to get you thinking about how to market yourself on some of the biggest social media platforms.
New Year, New Marketing Plan
Out with the old and in with the new! Do your research and devise a fresh marketing plan that works for your business. Budgets are crucial, so ensure you’re staying on top of them! The great thing about social media is that the marketing isn’t outrageously expensive. Once you understand your market and hone in on your niche audience, you can target the right people and get them talking about your brand all while staying within your budget.
Another aspect that you can add to your marketing plan is to think about when you will post. There’s no sense in sending out a post when your audience isn’t online. Do your research and uncover when your audience is active on social media and ensure that you post during those times! But what if your audience is online when you are asleep? You can use social media management tools, such as HootSuite, to schedule and post for you!
Engagement is a large part of social media. In order to reach more people outside your current following, you must boost posts. Boosted posts are organic posts that you put money behind. These posts can be targeted toward an audience that you select! It is important to define who your target audience will be for each post you share. Once you have determined who the post is for, it will be easier to get your desired target audience to engage with your brand.
Looking for an unpaid boost in engagement? Encourage your followers to share posts with their friends through giveaways, contests, games, sharing stories, and more. This way your brand will reach more eyes, without using any of your marketing budget!
Continuously Test New Ideas
Social media is a game of trial and error. Why stick to one idea when you have the capability to test a variety? Don’t be afraid to get creative with graphics, new stories, and different hashtags. Use polls on Facebook, Tweet a link to a previous blog post, and use Instagram’s Story feature to tell people about a new product or service. Don’t be afraid to ask for feedback from your consumers! They may give insight on how to improve your ideas and possibly spark new ones.
Create Incredible, Memorable, and Optimizable Content
Your content is king. Repurpose it and get creative. What’s new in your line of business? What are people talking about and what do they want to know? Your content should educate your audience, be clear, concise, and engaging. Don’t hesitate to consult content you’ve previously published. Information is constantly changing, so reconstructing and adding more information to a previous idea is always a plus.
Analyze to See Where Improvements Can Be Made
It is important to look back and assess the performance of previous ideas and strategies to analyze and see where you can improve. Look at older blog posts and posts to see which ones were shared and had the most engagement. Which product/service of yours performed well over the past year? Did your target audience help you achieve your goals by liking, sharing, and commenting on your posts, ultimately guiding leads to your landing page? Analyze every part of your past plan and make note of what you would like to focus on, strengthen, or change completely.
Don’t Limit Yourself to One Strategy
One size does not fit all. A strategy that works well for one business may not work for yours. It’s good to test out different strategies. The beauty of social media is that you can test your strategies and visually analyze the engagement to determine what is working and what isn’t. Try experimenting with different visuals or ways of addressing something new. Should you post about big news in the world? Will you cause a controversy with your content? Try different strategies and work towards determining what your optimal strategy is!
Define Your Goal and Objectives
Everything you do needs to have an overarching goal and supplementary objectives. Define your goal and objectives. Determine how will you reach your goal and what objectives will you set to meet it. It is important to ensure that your goals are realistic and measurable. Analyze your traffic and consistently analyze where they go and what they’re clicking on. This will help you adjust your marketing strategy to meet your goals and objectives.
Create New and Relevant Hashtags
Hashtags are a big part of social media. Using a generic industry-specific hashtag can result in finding new customers, new customers finding your brand, and becoming part of the community around the hashtag.
There are also custom hashtags. These are hashtags that you create specifically for your brand. The best time to create or use custom hashtags is during promotions, events, targeting, product launches, and contests. This is how you start a conversation on social media. Plus, anyone who interacts with your brand will likely use your custom hashtag in their posts or pictures!
Strengthen Your Landing Page
This is the first page many of your visitors will see so it is crucial that it makes a lasting impression and at the same time increases your conversion rates. The purpose of a landing page is to convert traffic into leads.
Traffic can easily be converted into leads through forms. For example, if you ask all visitors to fill out a form on your landing page, a portion of them will do so, especially with a coupon code or incentive, and subsequently become involved with your brand.
Let’s say you are selling a new product and a user sees the ad and clicks on it. This action then leads them to your landing page. Here, they will be asked to complete a form or subscribe to a mailing list. From there they can continue through the conversion funnel towards purchasing a product. These forms can ask for email addresses which will add these people to your mailing list. That way, if they don’t purchase today, you can remarket to them later.
Focus on the User Experience
Everyone has stumbled upon a website that they have trouble navigating and cannot find the information that they want. Take the extra time over the holidays to freshen up your website and give it a user-friendly makeover. The user experience needs to be the focus of your revamp. It needs to be simple for visitors to travel from A to B. By creating a stellar user experience, you are increasing your chances of conversion. Invest time in understanding the needs of your users and finding a solution that works.
Hopefully using these tips over the holiday break helps you bring in a larger audience and awareness for your brand. For all of your Social Media Marketing needs, Contact Quick Marketing Group!