Social media is taking the world by storm. Whether you’re a customer tweeting about your new favorite hotspot in the city, a job seeker reaching out to connections on LinkedIn, or a business using Instagram to promote your upcoming sales, there is no doubt that social media plays a big part in our day-to-day lives.
What Value Does Social Media?
Social media has really changed the world of marketing. In fact, social media does wonders for both individuals and businesses! Through this type of interactive marketing, businesses have had the opportunity to reach out to customers – especially when it comes to promoting new products or services, upcoming sales, or asking for feedback! On the other hand, individuals are able to follow their favorite brands to receive instant updates and speak directly to companies as a form of customer service or for any inquiries. Now that’s a win-win!
What Exactly is Interactive Marketing?
Interactive marketing is a type of direct marketing that uses several strategies to generate leads and sales. This can include networking on social media, email marketing, website design, and online stores. Not only is it easy and cost-effective, it also brings in many different advantages in the long-run. From higher conversion rates to an increase in leads, you might want to consider incorporating interactive marketing into your marketing strategy.
Okay, So How Do I Become a Social Media Guru?
Let’s face it, sometimes promoting your content can be just as challenging and time-consuming as creating it. Creating content just for the sake of posting it adds no value for you, your business, or the audience you’re trying to attract. Therefore, before you deep dive into the world of social media, it is important to make sure that you take the steps to plan ahead. Want to know how to get started? Follow these tips and soon enough you’ll learn just how to effectively leverage your social media and use it to your advantage!
Titles and Headings Are Everything
It’s one thing to write interesting content, but are you using effective titles and headings to really capture attention and draw your audience in? If you’re reach and impressions have been disappointing you lately, you might want to think about creating better titles that entice people to click the link and learn more. Moreover, simply having a title is not enough. Readers like ease, accessibility, and convenience. That’s where headings come in. Headings help to really organize your thoughts on the page. The next time you create content, really put a lot of thought into these two areas and you’ll start seeing a change in your analytics!
As the old saying goes, “A picture is worth a thousand words,” and in this day and age that couldn’t be more true! Visuals are everything, especially when it comes to social media. Tweets containing images tend to get more impressions, Facebook posts that have photos get higher engagement rates, and even creatives on LinkedIn get shared more than those without! Beyond that, Snapchat, Instagram, Pinterest, and Youtube are all growing platforms that are solely based off the use of imagery. With the growth of the world wide web, everything is at our fingertips. A simple search and we’re provided with pages and pages of data and useful content; and because of this our attention spans have shortened. When we want information, we don’t want to read through huge blocks of text to answer a simple question. Think about leveraging visuals to really enhance your content!
Pick The Right Social Media Platform
Are you active on a variety of social media channels? From Facebook to Twitter, Snapchat to Instagram, LinkedIn to Pinterest, the list goes on and on. However, what you might not realize is that different audiences reside within these platforms. On LinkedIn, you’ll typically want to tailor your content to attract professionals in your network. This can be done using a more formal tone, business jargon, or through sharing industry specific content. In contrast, on Instagram, where you’ll typically find the millennial demographic, you’ll want to create content that interests them. This can be done in a more informal, casual tone and you can incorporate more fun, lifestyle related news. When you’re creating content, you’ll also want to keep in mind the rules and guidelines of each platform. For instance, on Facebook you’re free to write a detailed post whereas on Twitter, you’re limited by the 280 character count. It is important to keep these things in mind. Be sure to really think about what content you’re promoting on which platform to ensure you get the best results for your efforts.
Unfortunately, sometimes your organic efforts may not be enough. Especially if you’re new to a specific platform. You might need a little extra hand in getting your business noticed and building your audience. Don’t fret! That’s where paid ads come in. Depending on which platform you’re focusing on, it could come in handy to research the platform and inquire about how to use sponsored ads. These ads are worth the investment and go a long way in the long-run. Followers and leads you’ve gained from paid ads can turn into life long customers!
Don’t Be Afraid to Double Post
When it comes to social media, a lot of individuals and even businesses are scared of being judged by their audience… especially when it comes to double posting! Double posting or even posting multiple times a day is actually a good thing! Your audience likes to be engaged. In fact, many social media users will often unfollow a brand or person that they feel hasn’t posted in awhile or doesn’t post as much. Posting more gets you noticed quicker! However, be sure not to over do it or you may find yourself losing followers faster than you’ve gained them.
Posting at the Right Time
Timing is everything, specifically when it comes to posting on social media. You’ll want to post the content you’ve created during peak times. Though this might seem like a no brainer, you’d be surprised at how often this is overlooked. Depending on the platform, you’ll want to schedule your content to go out when the most people are on the platform or on your page. Take a look at your analytics to see when your audience is online!
After following these easy tips, you’ll be a social media expert in no time! You could really be missing out on huge opportunities by taking the wrong steps on social media! Believe us, the advantages of interactive marketing will really be worth all the time and effort you put in, if done correctly. However, if you need a hand with your social media marketing, be sure to contact the experts at Quick Marketing Group today. Visit our website or call us at 1-800-807-8784.