Networking platforms have taken over our lives, and we may not notice it, but we are online all the time. On average, we spend 135 minutes per day on social media. Whether we are on the bus catching up on our Twitter feed, at a concert taking Snapchats, or in bed scrolling through Instagram, it is evident that social media plays a big part in our day-to-day lives.
The Power of Social Media
What many of us fail to realize is that social media is also a powerful tool. Businesses are recognizing the increasing need to get their brand online. Whether it’s for selling their products or services, content marketing, reaching an extended audience, or providing another channel for customer service, more and more businesses are creating corporate social media accounts to get closer to their customers.
Advantages of Having Your Brand Online
There are many advantages of building your brand via social media. While having your brand on social media can help you to increase sales and gain more subscribers, it can also be used to help persuade potential buyers during the purchasing and decision-making process.
Using Brand Elements to Effectively Build Your Brand Via Social Media
For this reason, there are four key brand elements that need to be considered throughout the process of brand building. These elements include: role, personality, achievement, and brand back up. These four key brand elements can be incorporated into the following four steps:
- Find a network that coincides with your brand’s image: With smartphones and smartwatches, tablets and laptops, people are always finding new ways to stay connected. We use social media several times throughout our day. That’s why marketing via social media is one of the easiest and best ways for companies to build their brand.Twitter, Facebook, Linkedin, Snapchat, Instagram, Pinterest, Youtube… the list goes on and on. It’s easy to get overwhelmed by the availability of platforms out there. So how do you go about picking the right one? Keep in mind, your business does not have to appear on every social media network out there. Certain platforms are more ideal for certain types of business. If a business uses a platform that is not suitable for them and the goal they are trying to achieve, then money and time can be wasted and the platform will not bring them long-term benefits. Rather than distributing your efforts on 6 or 7 platforms, you’ll actually reap more benefits in the long-run by having your business on just a few. For instance, if you are a business targeting expectant mothers, Pinterest might be the way to go as 60% of users are women. While on the other hand, if you are a business-to-business (B2B) company, LinkedIn may be the best platform as it promotes business-related content. We recommend platforms that will support your brand’s image and are specific to your particular business.
- Provide valuable and shareable content: Businesses should focus on creating useful content that has a purpose. Whether it’s helping customers make a decision or encouraging readers to share your content with their friends, businesses should generate content that helps create a strong brand reputation and brand awareness.
All shareable content should support your brand image and create value. For example, to make your content more humorous, think about incorporating funny memes, emojis, relatable stories, or silly jokes to help add character to your brand. If you want your brand to be more informative, think about creating useful infographics and visuals to make your content more appealing to viewers.
- Leverage influencers: If you are having trouble creating buzz around your business, your presence is likely being lost amongst other competitors in the industry. Audience can be built through the creation of good content, but this strategy in itself is just the beginning. Good content creation means nothing if you are not targeting the right people or engaging with your customers.A faster approach is to leverage audiences from existing influencers in your industry. Think about it, how many times have you decided to try out a new restaurant, go to a different salon, or see a particular movie simply because someone you know recommended it? Let’s face it, recommendations from peers and word of mouth never fail. Social media influencers are individuals who have established their credibility within a particular industry and have a large following. Their followers look to them for advice, tips, and recommendations. Thus, influencers are one of the easiest ways to help you promote your brand via social media.
- Use social campaigns to promote content: Strategies such as social media campaigns, email marketing, and contests are a great way to effectively generate leads and gain visibility. This strategy offers your audience value for their participation. Customers will forward your emails regarding a sale and tag their friends in contests. Not only are these a great way for people to learn about the current events and promotions surrounding your business, they are also a great way to facilitate engagement.
Based on the strategies mentioned above, social media plays a large part in brand building. Therefore, every business should put effort into building their brand online to gain brand awareness and improve their reputation amongst other competitors within the same industry. If you are looking for help in building your business’ brand, contact Quick Marketing Group today! We will create a social media strategy specifically tailored to your business.