Many businesses are utilizing social media to increase their brand awareness. However, how do you know if your campaign is actually working? The two main key performance indicators that digital marketers use to assess the success of their campaigns are /the reach and the number of impressions that the advertisement is accomplishing.
It is important to keep in mind that while social media engagement is important for your brand, not using the right metrics to measure the success can do more harm to your brand than good. Keep reading to find out just exactly what reach and impressions are, the differences between them, and what they can do for your business!
Reach refers to the total number of unique people who see your content. By looking at reach as a key performance indicator, you are able to quantify the success of your campaign and understand how many people your advertisement has the potential to impact. This calculation is important to realize because you are able to make changes to the campaign and learn the effective ways to maximize brand awareness and sales.
Impressions refer to the number of times your content was displayed on the platform, regardless of whether people clicked on it or not. An impression essentially means that the content was actually delivered to a user’s feed – so that users don’t necessarily have to engage with the post at all. Measuring impressions ensures that your content is not only being delivered but it’s being delivered to the right people.
Reach and impressions can seem strikingly similar, but the difference lies in the engagement. Let’s use Instagram as an example. If you have 500 followers on Instagram, and you post a picture that all 500 users see, the reach and impressions rate is 500. Now suppose you post a second picture on Instagram. Your impressions will change to 1000 because each of your followers has seen both posts. However, your reach will remain at 500 because that is how many people the post is being delivered to.
There you have it, the difference between reach and impressions, and why it’s important to measure. If you still need clarification or require social media engagement services, contact Quick Marketing Group today!