Networking platforms have taken over our lives, and we may not notice it, but we are online all the time. On average, we spend 135 minutes per day on social media. Whether we are on the bus catching up on our Twitter feed, at a concert taking Snapchats, or in bed scrolling through Instagram, it is evident that social media plays a big part in our day-to-day lives.
Millennials, also known as Generation Y, are considered to be those individuals who entered adulthood around the turn of the 21st century. According to the U.S Census Bureau’s International Database, Millennials were born between the years of 1980 and 2000.
Did you also know that an estimated 1.8 billion people worldwide are considered Millennials? Millennials make up 25% of the world’s entire population! In June 2015, the U.S. Census Bureau even announced that Millennials now outnumbered Baby Boomers, who were once the largest demographic.
For some years Google offered website owners an easy way for users to internally search their website. This was a white-label solution that blended seamlessly with a site design without Google branding or advertising that users would typically see from a Google search.
There are many tried and true methods of increasing the conversion and click rates of your ads, social posts and website sales pages. While there are many innovative ways, we’ve curated the most effective ways to improve your conversions and grow your revenue.
No one wants to flush money down the drain or lose market share to competitors—with an inefficient social media marketing campaign you may be doing both of these things. By avoiding the following mistakes, you will be 19 steps closer to avoiding a disastrous and wasteful marketing campaign.
New to the world of Snapchat? Snapchat is a popular mobile app that allows you to communicate with your friends via 3-10 second picture and video snippets, which quickly expire once they are viewed. Snapchat is the fastest growing social network to date and the number of users only continues to grow. With the platform’s undeniable success, it’s hard to believe it launched only five years ago!
Snapchat has grown over the years. Businesses are also finding a way to take advantage of this growing trend. Are YOU thinking about using Snapchat for your business? If you’re still not convinced, take a look at how Snapchat can increase your business.
The Power That’s Inside Pokémon Go
Unless you have been living under a rock or hiding in some tall grass, you’ve probably heard of Pokémon GO. It’s been an overnight sensation and has been the biggest brand boost for Nintendo in years. The augmented reality smart phone game has the world in a craze and has caused the company’s shares to rise 50%.
How does it work? Using the phone’s GPS, the app creates an augmented reality (AR)—sending users on a search to catch them all… Pokémon, that is. It overlays Pokémon in real-world locations, and players have to capture them in various places.
Having only officially been released in New Zealand, Australia and the USA, the rest of the world has been using hacks to get the game on their phones. Even so, TechCrunch has reported over 7.5 million downloads by Americans from the Play and App store, making $1.6 million daily, with users spending an average of 43 minutes per day playing the game—and this is yesterday’s data. There’s no doubt that these numbers have grown even more over the past 24 hours. Simply put, Americans are obsessed.
Sometimes it’s just not enough to run a simple PPC campaign. Bigger brands want more, and they understand that to engage with people you, well, literally have to engage with them. Cue in interactive and augmented reality advertising. This form of advertising allows the user to actually engage with the ad. With these types of ads, things get personal and you are directly creating a relationship with the user.
It’s the peak time of year to start holiday content for your marketing campaigns. Any business knows that the holiday season is one of the peak times for sales for the year, and it’s important to put a little extra oomph into your marketing during this time of year.