How to Define Your Target Audience

One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?

How You Can Use Social Media to Grow Your eCommerce Business

Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.

Leveraging your Brand During the Holidays

In this tech savvy world, social media has played a key role in our day-to-day lives. No matter what time of day, people are always online and connected. With over 300 million daily users on Instagram and Twitter, and over 1 billion Facebook accounts, the number of active users only continues to grow.

The online world is constantly changing and can oftentimes be difficult to keep up with, especially during the holidays! With the most wonderful time of the year on its way, it’s important to get a head start on your social media marketing strategy. Users are most active during the holiday season than any other time of the year, so make sure your social media isn’t getting pushed to the bottom of your holiday to-do list!

We’re all guilty of prioritizing the endless list of things we need to do during the holidays above our social media campaigns, but overlooking marketing strategies could cost your company the ultimate price, loss of followers. Forgetting about your online presence during the prime time of the year could mean losing hundreds of loyal customers and your business could miss out on potential new clients. So why wouldn’t you want to use the holidays to your advantage?

Nowadays, social media influences what people will invest their money in. Customers enjoy seeing their favorite companies on social media platforms. Before even making a purchase as simple as a coffee machine, individuals will spend countless hours researching online, looking at product and reviews and making comparisons. As a result, social media can greatly affect holiday purchase decisions.

It is important to set the goals your company wants to accomplish ahead of time. Working extra hard during the holiday season may seem like an un-motivating task, but think about all the time you’ll have off, once you’ve planned ahead. Creating your content calendars early and scheduling content in advance on useful tools like Hootsuite will give your clients new updates, without you having to constantly live-post!

And who said you couldn’t have fun with it? The holidays are the perfect time to be creative and get into the holiday spirit! Doing simple things like making your logos festive, associating pop-culture traditions, or using tons of holiday hashtags will help attract new customers to your social media platforms.

Try personalizing the content you send out this holiday season, sending out thank you emails is just one small way to show your appreciation. Posting shareable media on platforms like Pinterest, Linkedin, Twitter and Facebook will help increase your online presence as any re-post will help spread the word and go viral. More than anything, ensure that your website is mobile friendly. Slow websites translate to slow sales. We all know the holidays are hectic, so who has the time to sit down with their desktop?  You audience is constantly on their smartphones, so updating your social media platforms is essential during this time of the year.

Keeping these useful tips in mind will help keep your online presence strong during the holiday season,  without sacrificing your time off.

Social Media Marketing Trends to Look Out For in 2017

Over the years, social media has had a significant impact on our daily lives. Not only has it been used for leisurely purposes, but it has become a useful marketing tool for businesses as well. Social media is here to stay and continues to evolve. Since 2016 is almost over and the new year is quickly approaching, it is important to stay up-to-date with the latest social media trends in order to integrate these changes into your marketing strategy.  

Social media trends your business can no longer ignore

Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.

The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.

Storytelling Tips for Social Media Marketing

Let’s be honest, when we think about storytelling, we think fairy tales, novels and picture books with easy-to read sentences. Fair enough. That’s pretty much what storytelling is. But the term is used constantly in social media, and there’s never really a clear direction on what that is, or how to curate the content for people so they understand you’re trying to convey a story, rather than a message.

Content Strategy

5 Tips for Creating Your Content Marketing Strategy for Social Media

Content is king. If you’re a digital marketer you’ve probably heard that phrase since you first started in the industry. Saying content is king is still important. Developing content strategy has become a vital part of digital marketing. Without a strategic content plan in place your competitor can easily outrank you in rankings and brand awareness.