Let’s be honest, when we think about storytelling, we think fairy tales, novels and picture books with easy-to read sentences. Fair enough. That’s pretty much what storytelling is. But the term is used constantly in social media, and there’s never really a clear direction on what that is, or how to curate the content for people so they understand you’re trying to convey a story, rather than a message.
Pinterest can be a very successful part of your social media strategy if it fits your industry. It can drive traffic to your website and spread word of mouth. There are a few factors that will make your marketing successful on Pinterest – it also does take a lot of time and dedication, just like any other social strategy.
Images are one of the vitals of social media. Without images, would social media even exist? Engagement, visuals and building a community is what social media is all about. So taking the time to make sure you take care of these points with extra care will help you manage a successful social media platform.
Instagram has quickly become one of the most important social media platforms in social media marketing. It’s helping brands achieve awareness and identity simply through posting photos. However, you will find that the most successful business-related Instagram accounts have eye-pleasing profiles with consistent imagery. It’s almost guaranteed that each image has been carefully curated and thought-out prior to posting.
Content is king. If you’re a digital marketer you’ve probably heard that phrase since you first started in the industry. Saying content is king is still important. Developing content strategy has become a vital part of digital marketing. Without a strategic content plan in place your competitor can easily outrank you in rankings and brand awareness.
Facebook CEO Mark Zuckerberg officially announced Tuesday that Facebook is in the development process of a new “Dislike” button for its users. No mention of a completion date was given but Zuckerberg expects the new feature to be available “soon”.