Curious as to what exactly Vine is? Vine is a video-sharing application which allows people to create, share, and publish six-second videos. Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012, the app was created for the purpose of allowing individuals to capture casual moments in their daily lives to share with their friends. These videos played on a continuous loop and allowed users to edit their videos on the spot. Initially created as a standalone company, Vine was later purchased in October 2012 by the famous social media platform Twitter. After launching in January of 2013 for iOS devices, Vine was instantaneously a hit. It quickly became the most downloaded free app and the most used app for sharing video content online.
Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
What started as an overnight trend is officially a phenomenon, and quickly became one of the most popular social media outlets. Snapchat originated as a class project, but it quickly developed into a social media powerhouse. Snapchat is identified by its iconic yellow loading screen and ghost-like logo, capturing the attention of anyone and everyone. Snapchat has been on a continuous upward trend since its launch in 2011, thanks to its genius mix of old-school and new-school traits. When designing Snapchat, founders Evan Spiegel and Bobby Murphy stumbled upon an excellent combination of modern technology and a grade school favorite (think invisible ink). Similar to the infamous invisible ink, Snapchat enables its users to share self-destructing photos, videos, and messages which disappear after a certain amount of time (0-10 seconds). Snapchat was destined to become popular among adolescents and millennials, but its recent popularity with businesses was never expected. The app literally caught the world by storm, especially Facebook. Mark Zuckerberg offered to acquire Snapchat in 2013 for a reported $3 billion, but was ultimately turned down due to the app’s immense success.
With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.
What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?
Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?
Well that’s simple, give them an appetizer to their daily dose of content.
With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?
Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.
Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.
Luckily, we’re here to make it easier for you.
There was the Like Button, there was the hashtag…and now there are emojis. Emojis are the latest craze to hit social media and texting. Not a day goes by that one doesn’t use an emoji to express their emotions. They’re fun, and help to solve the mystery of what someone is really feeling when they text ‘It’s fine’. Because let’s be honest, saying it’s fine could mean you’re mad, or you’re totally okay. But which one is it? You’ll never know until you compliment it with an emoji.
When Instagram released advertising to the public, I was a little excited. I started seeing all the ads that were smartly targeted to me, and even I was being influenced by them (I’ve bought several items from Instagram ads). I’m also a digital marketer, so when I click on ads I’m doing it consciously because I am aware of the costs associated with them. So the fact that a conscious digital marketer is clicking on ads and making purchases definitely tells me something: they work.
Have you ever wondered if you can own a hashtag? The answer is no. Let me first give a bit of background information. The inventor of the #hashtag as we use it today is man named Chris Messina and it began life as a twitter suggestion. Since its humble beginning, we now use hashtags across many social media platforms.
Anyone can Tweet, post something to Facebook or upload an image to Instagram. It’s not a difficult task, which is probably why so many people question paying a premium for social media. What people don’t see is what happens behind the scenes when it comes to preparing an effective social media strategy. When you work with an agency that is providing social media services they are preparing your strategy so that it will meet an end-goal and achieve successful results.