Social media trends your business can no longer ignore

Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.

The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.

What are the best times to post on social media?

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?

Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.

Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.

Luckily, we’re here to make it easier for you.

Instagram for Business

How to Develop Your Instagram Identity

Instagram has quickly become one of the most important social media platforms in social media marketing. It’s helping brands achieve awareness and identity simply through posting photos. However, you will find that the most successful business-related Instagram accounts have eye-pleasing profiles with consistent imagery. It’s almost guaranteed that each image has been carefully curated and thought-out prior to posting.