In 2010, Instagram launched and since then the platform has grown substantially. Today the platform has over 800 million daily active users and has the highest engagement rate among all social media platforms currently on the market. Instagram continues to grow more and more each and every day. This platform alone generates approximately 4.2 billion likes per day and contains over 40 billion uploaded posts. With so much activity and users populated into one platform, there is really no reason why your business should not be on Instagram!
Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.
What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?
Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?
Well that’s simple, give them an appetizer to their daily dose of content.
With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?
Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.
Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.
Luckily, we’re here to make it easier for you.
When Instagram released advertising to the public, I was a little excited. I started seeing all the ads that were smartly targeted to me, and even I was being influenced by them (I’ve bought several items from Instagram ads). I’m also a digital marketer, so when I click on ads I’m doing it consciously because I am aware of the costs associated with them. So the fact that a conscious digital marketer is clicking on ads and making purchases definitely tells me something: they work.