Are you a startup looking to get the word out about your brand? Think about creating a Facebook Business page. With over 2.07 billion monthly active users, why wouldn’t you want your business on this platform? Think about it, that’s more than a third of the world’s population that you could potentially be missing out on!
Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?
Well that’s simple, give them an appetizer to their daily dose of content.
With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?
Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.
Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.
Luckily, we’re here to make it easier for you.
There was the Like Button, there was the hashtag…and now there are emojis. Emojis are the latest craze to hit social media and texting. Not a day goes by that one doesn’t use an emoji to express their emotions. They’re fun, and help to solve the mystery of what someone is really feeling when they text ‘It’s fine’. Because let’s be honest, saying it’s fine could mean you’re mad, or you’re totally okay. But which one is it? You’ll never know until you compliment it with an emoji.
Facebook CEO Mark Zuckerberg officially announced Tuesday that Facebook is in the development process of a new “Dislike” button for its users. No mention of a completion date was given but Zuckerberg expects the new feature to be available “soon”.