How You Can Use Social Media to Grow Your eCommerce Business

Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.

millennials using social media

How Millennials Can Be Using Social Media to Advance Their Careers

Are you a millennial struggling to find a job in your field? In this new digital age, millennials are always being criticized for their addiction to their mobile devices and their never-ending obsession with social media. Many parents of millennials feel these social platforms are merely a distraction, what they don’t know, however, is how social media is actually  beneficial. Nowadays, social media platforms are a key resource when it comes to finding, getting, and even keeping a job.

Leveraging your Brand During the Holidays

In this tech savvy world, social media has played a key role in our day-to-day lives. No matter what time of day, people are always online and connected. With over 300 million daily users on Instagram and Twitter, and over 1 billion Facebook accounts, the number of active users only continues to grow.

The online world is constantly changing and can oftentimes be difficult to keep up with, especially during the holidays! With the most wonderful time of the year on its way, it’s important to get a head start on your social media marketing strategy. Users are most active during the holiday season than any other time of the year, so make sure your social media isn’t getting pushed to the bottom of your holiday to-do list!

We’re all guilty of prioritizing the endless list of things we need to do during the holidays above our social media campaigns, but overlooking marketing strategies could cost your company the ultimate price, loss of followers. Forgetting about your online presence during the prime time of the year could mean losing hundreds of loyal customers and your business could miss out on potential new clients. So why wouldn’t you want to use the holidays to your advantage?

Nowadays, social media influences what people will invest their money in. Customers enjoy seeing their favorite companies on social media platforms. Before even making a purchase as simple as a coffee machine, individuals will spend countless hours researching online, looking at product and reviews and making comparisons. As a result, social media can greatly affect holiday purchase decisions.

It is important to set the goals your company wants to accomplish ahead of time. Working extra hard during the holiday season may seem like an un-motivating task, but think about all the time you’ll have off, once you’ve planned ahead. Creating your content calendars early and scheduling content in advance on useful tools like Hootsuite will give your clients new updates, without you having to constantly live-post!

And who said you couldn’t have fun with it? The holidays are the perfect time to be creative and get into the holiday spirit! Doing simple things like making your logos festive, associating pop-culture traditions, or using tons of holiday hashtags will help attract new customers to your social media platforms.

Try personalizing the content you send out this holiday season, sending out thank you emails is just one small way to show your appreciation. Posting shareable media on platforms like Pinterest, Linkedin, Twitter and Facebook will help increase your online presence as any re-post will help spread the word and go viral. More than anything, ensure that your website is mobile friendly. Slow websites translate to slow sales. We all know the holidays are hectic, so who has the time to sit down with their desktop?  You audience is constantly on their smartphones, so updating your social media platforms is essential during this time of the year.

Keeping these useful tips in mind will help keep your online presence strong during the holiday season,  without sacrificing your time off.

Social Media Marketing Trends to Look Out For in 2017

Over the years, social media has had a significant impact on our daily lives. Not only has it been used for leisurely purposes, but it has become a useful marketing tool for businesses as well. Social media is here to stay and continues to evolve. Since 2016 is almost over and the new year is quickly approaching, it is important to stay up-to-date with the latest social media trends in order to integrate these changes into your marketing strategy.  

Social media trends your business can no longer ignore

Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.

The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.

Why Instagram is the Ideal Remedy for Your Business

With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.

What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?

Why High-Quality Images will Help Boost Your Content

Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?

Well that’s simple, give them an appetizer to their daily dose of content.

With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.

What are the best times to post on social media?

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?

Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.

Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.

Luckily, we’re here to make it easier for you.