Search engine marketing (SEM) is often confused with search engine optimization (SEO). While both have the same goals, to increase your ranking on the search engine results pages (SERPs), they use different methods to achieve them. SEM is an umbrella term that covers two separate methods of increasing your rank, SEO and PPC, but some marketing companies reserve it to use exclusively with paid search optimization.
As you’ve scrolled through your Snapchat feed recently, you may have noticed pictures that have intriguing new watermarks. These watermarks may commemorate an event like a sports game, or they might advertise a business with a catchy logo in the corner. While you might not know what these special overlays are, savvy social media entrepreneurs from all over the world are using them to their advantage.
Social media is no longer a want, but a need. The reach of the biggest social media networks leaves no doubt: Facebook has 2 billion monthly users, YouTube has 1.5 billion, and Instagram has 800 million. While the time people spend on these sites makes them very appealing for businesses, we still have to ask: How can a business take maximum advantage of social media? The social media landscape is constantly changing, but one thing is for sure: These changes are influencing sales, marketing, and advertising.
In an age where traditional advertising is consistently overlooked, companies are looking for new ways of introducing themselves to consumers without seeming out of place or overbearing. If you’re among the many businesses looking to stand out from the crowd, influencer marketing may be the right marketing solution for you.
A solid social media strategy can help you maximize your business’s digital marketing success, but it also requires constant tracking. That’s why you must set your goals and define metrics to measure your social media marketing results. If you find that your money is not getting you results, it’s time to revamp your current strategy.
As technology advances it becomes a larger and larger part of our daily lives. From our cars to our phones, our smart watches to our televisions; technology is an important piece of our day. The main component of technology that we now struggle to go a day without is the internet, and more specifically, social media.
Did you know that 68% of U.S. adults use Facebook on a daily basis? It’s not just us saying that, but a survey conducted by the Pew Research Center in 2018. They also found out that more than half (51%) of these Facebook users check the social network several times a day. For business owners, that means an opportunity to promote their products and services, drive sales, and engage with their customers. All you need is a Facebook business page, and we’ll teach you how to build one.
According to the County of Los Angeles website, there are over 244,000 businesses housed in the county. If Los Angeles were a country, that would mean it had the 19th largest economy in the world.
While a number like that can provide a lot of benefits for your Los Angeles business, it also means your business faces one significant problem. Competition is extremely high for any small or medium business located in Los Angeles.
Social media has been a powerful tool for small business for nearly a decade, providing a way to reach a target audience easily and effectively without sacrificing the bottom line. However, despite the buzz about what social media can do, actually getting off the ground takes a little more strategy than you may realize. Here’s what you need to know about how to use social media to grow your business.
Social media is taking the world by storm. Whether you’re a customer tweeting about your new favorite hotspot in the city, a job seeker reaching out to connections on LinkedIn, or a business using Instagram to promote your upcoming sales, there is no doubt that social media plays a big part in our day-to-day lives.