Social media is taking the world by storm. Whether you’re a customer tweeting about your new favorite hotspot in the city, a job seeker reaching out to connections on LinkedIn, or a business using Instagram to promote your upcoming sales, there is no doubt that social media plays a big part in our day-to-day lives.
It is no secret that social media is becoming overly popular at an alarming rate. From Facebook Status Updates to Snapchat Filters, Instagram Stories to Retweets, the ways in which to engage with and participate in the online world seem as endless as out logged hours spent in front of a screen. As this new era has been brought to life, so have the opportunities to utilize these countless hours spent online in a marketing strategy. What better way to target your ideal customer than to gather information about their interests and habits and show them exactly what they are looking for in an ad or a social post?
It is no secret that the world is changing. From life-altering technological advances to small changes that affect our daily lives, the world is not the same as it was 10 years ago. These changes have influenced daily life across the globe, as well as most elements within it. One of the industries that has been greatly influenced by the addition of the internet is marketing.
Back in the day, traditional marketing efforts might have won over the crowd. You may have even been able to get away without an online marketing strategy! However, in today’s digital age, not having a marketing strategy can immensely hurt your business.
Many businesses are utilizing social media to increase their brand awareness. However, how do you know if your campaign is actually working? The two main key performance indicators that digital marketers use to assess the success of their campaigns are /the reach and the number of impressions that the advertisement is accomplishing.
Are you a startup looking to get the word out about your brand? Think about creating a Facebook Business page. With over 2.07 billion monthly active users, why wouldn’t you want your business on this platform? Think about it, that’s more than a third of the world’s population that you could potentially be missing out on!
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
In 2010, Instagram launched and since then the platform has grown substantially. Today the platform has over 800 million daily active users and has the highest engagement rate among all social media platforms currently on the market. Instagram continues to grow more and more each and every day. This platform alone generates approximately 4.2 billion likes per day and contains over 40 billion uploaded posts. With so much activity and users populated into one platform, there is really no reason why your business should not be on Instagram!