Social media marketing has taken the business world by storm. While many businesses are extremely active on Facebook, Twitter, and Instagram, Pinterest is often the platform that is overlooked. Many people actually fail to realize the benefits of Pinterest for business.
Are you a startup looking to get the word out about your brand? Think about creating a Facebook Business page. With over 2.07 billion monthly active users, why wouldn’t you want your business on this platform? Think about it, that’s more than a third of the world’s population that you could potentially be missing out on!
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
In 2010, Instagram launched and since then the platform has grown substantially. Today the platform has over 800 million daily active users and has the highest engagement rate among all social media platforms currently on the market. Instagram continues to grow more and more each and every day. This platform alone generates approximately 4.2 billion likes per day and contains over 40 billion uploaded posts. With so much activity and users populated into one platform, there is really no reason why your business should not be on Instagram!
Snapchat continues to be one of the leading social media sensations among millennials. Let’s face it, this generation of 18-34 year olds are always online. Whether it’s on a smartphone or tablet, this group of individuals always want to be the first one in the loop and are constantly finding ways to stay connected.
2018 is right around the corner and the tech world is becoming increasingly different and savvier than ever before. No matter who you are or who you’re working for, these social media trends for the new year will surely be a challenge for some or an advantage for others.
One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?
The holidays are finally here! You can use this time to sit back, relax, and brush up on your social media marketing strategies for the new year. Spend time thinking about the impact that you want to have on your customers and audience because they are the most important part of your business. You can also create a solid plan to build a brand that will continue to influence and make itself well-known. Here’s a list of tips and tricks to get you thinking about how to market yourself on some of the biggest social media platforms.
Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.