PPC (pay-per-click) campaigns are an effective way to drive more traffic to your website. In this model of online advertising, you create ads that are strategically designed and placed to grab people’s attention. While you’re charged based on the number of clicks, you can set a budget limit to avoid any surprise costs. Both PPC advertising and SEO (search engine optimization) can help your business build a strong digital presence, especially when combined.
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
SEM and SEO
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a user clicks on the ad. In contrast, SEO involves proving the relevance of your website for certain key terms and phrases so that when people search the terms, a link to your website will appear without paying to be placed on the SERP.