How to Create an Effective PPC Campaign

PPC (pay-per-click) campaigns are an effective way to drive more traffic to your website. In this model of online advertising, you create ads that are strategically designed and placed to grab people’s attention. While you’re charged based on the number of clicks, you can set a budget limit to avoid any surprise costs. Both PPC advertising and SEO (search engine optimization) can help your business build a strong digital presence, especially when combined.

What Is Pay Per Click (PPC) and What Can It Do For My Business?

One of the best ways to have your company website show up at a prime spot on Google or any other search engine is through pay per click (PPC) advertising. PPC ad management is an attractive form of advertising because it can work to grow your business to new levels. Keep reading for everything you need to know about PPC ad management and why you should hire professionals to handle your PPC advertising needs!

What is SEM?


Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a user clicks on the ad. In contrast, SEO involves proving the relevance of your website for certain key terms and phrases so that when people search the terms, a link to your website will appear without paying to be placed on the SERP.