Positive Effects of Email Marketing

Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.

How to Define Your Target Audience

One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?