Digital marketing is taking the lead in the tech world. Most businesses have turned to digital marketing because that’s where all their customers and potential clients are.
Imagine reading an article, but all that you can see is blocks of text and a page filled words. This can make readers drop off your website instantly, as they’ll lose interest in seconds and find an alternative source to read.
Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.
One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?
Email is one of the most important forms of communication. Why you ask? Because everyone in this day and age has an email address! Email is also one of the fastest forms of communication to get your message across in an efficient way. With email, your customers, clients, and colleagues can reply to a large group of people simultaneously, forward content to other users, and attach media all with the simple click of a button!
In this tech savvy world, social media has played a key role in our day-to-day lives. No matter what time of day, people are always online and connected. With over 300 million daily users on Instagram and Twitter, and over 1 billion Facebook accounts, the number of active users only continues to grow.
The online world is constantly changing and can oftentimes be difficult to keep up with, especially during the holidays! With the most wonderful time of the year on its way, it’s important to get a head start on your social media marketing strategy. Users are most active during the holiday season than any other time of the year, so make sure your social media isn’t getting pushed to the bottom of your holiday to-do list!
We’re all guilty of prioritizing the endless list of things we need to do during the holidays above our social media campaigns, but overlooking marketing strategies could cost your company the ultimate price, loss of followers. Forgetting about your online presence during the prime time of the year could mean losing hundreds of loyal customers and your business could miss out on potential new clients. So why wouldn’t you want to use the holidays to your advantage?
Nowadays, social media influences what people will invest their money in. Customers enjoy seeing their favorite companies on social media platforms. Before even making a purchase as simple as a coffee machine, individuals will spend countless hours researching online, looking at product and reviews and making comparisons. As a result, social media can greatly affect holiday purchase decisions.
It is important to set the goals your company wants to accomplish ahead of time. Working extra hard during the holiday season may seem like an un-motivating task, but think about all the time you’ll have off, once you’ve planned ahead. Creating your content calendars early and scheduling content in advance on useful tools like Hootsuite will give your clients new updates, without you having to constantly live-post!
And who said you couldn’t have fun with it? The holidays are the perfect time to be creative and get into the holiday spirit! Doing simple things like making your logos festive, associating pop-culture traditions, or using tons of holiday hashtags will help attract new customers to your social media platforms.
Try personalizing the content you send out this holiday season, sending out thank you emails is just one small way to show your appreciation. Posting shareable media on platforms like Pinterest, Linkedin, Twitter and Facebook will help increase your online presence as any re-post will help spread the word and go viral. More than anything, ensure that your website is mobile friendly. Slow websites translate to slow sales. We all know the holidays are hectic, so who has the time to sit down with their desktop? You audience is constantly on their smartphones, so updating your social media platforms is essential during this time of the year.
Keeping these useful tips in mind will help keep your online presence strong during the holiday season, without sacrificing your time off.
Over the years, social media has had a significant impact on our daily lives. Not only has it been used for leisurely purposes, but it has become a useful marketing tool for businesses as well. Social media is here to stay and continues to evolve. Since 2016 is almost over and the new year is quickly approaching, it is important to stay up-to-date with the latest social media trends in order to integrate these changes into your marketing strategy.
Almost daily I come into contact with a business that is using a gmail address. Occasionally I even still see Hotmail or AOL. Yikes. If you have a website and you are not using a branded email for that domain, you are making a big mistake. What is a branded email? It’s an email address that is domain specific. For example let’s use Macy’s department store. What would you think if they sent you an email from firstname.lastname@example.org instead of email@example.com?
What started as an overnight trend is officially a phenomenon, and quickly became one of the most popular social media outlets. Snapchat originated as a class project, but it quickly developed into a social media powerhouse. Snapchat is identified by its iconic yellow loading screen and ghost-like logo, capturing the attention of anyone and everyone. Snapchat has been on a continuous upward trend since its launch in 2011, thanks to its genius mix of old-school and new-school traits. When designing Snapchat, founders Evan Spiegel and Bobby Murphy stumbled upon an excellent combination of modern technology and a grade school favorite (think invisible ink). Similar to the infamous invisible ink, Snapchat enables its users to share self-destructing photos, videos, and messages which disappear after a certain amount of time (0-10 seconds). Snapchat was destined to become popular among adolescents and millennials, but its recent popularity with businesses was never expected. The app literally caught the world by storm, especially Facebook. Mark Zuckerberg offered to acquire Snapchat in 2013 for a reported $3 billion, but was ultimately turned down due to the app’s immense success.
With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.
What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?