As an entrepreneur or business owner, you might not think that social media can add any value to your existing business… But that’s where you’re wrong!
Back in the day, traditional marketing efforts might have won over the crowd. You may have even been able to get away without an online marketing strategy! However, in today’s digital age, not having a marketing strategy can immensely hurt your business.
Have you heard about influencer marketing? It’s a mix of creating good content and leveraging social media networks to add value to your business. Basically, you pay noticeable people on the internet to communicate your message to their audience. In this blog, we give you some tips to build a solid influencer marketing strategy.
Many businesses are utilizing social media to increase their brand awareness. However, how do you know if your campaign is actually working? The two main key performance indicators that digital marketers use to assess the success of their campaigns are /the reach and the number of impressions that the advertisement is accomplishing.
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
Imagine reading an article, but all that you can see is blocks of text and a page filled words. This can make readers drop off your website instantly, as they’ll lose interest in seconds and find an alternative source to read.
Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.
One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?