Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.
Are You an eCommerce Business?
Whether you’re a B2B or B2C company, as a business, it is important to have a smart strategy intact to leverage your social media accounts in order to grow your e-commerce business. Simply being on social media and having a large following is not enough to draw people to your eCommerce website. There are a variety of social media networks to choose from and each has its own methods to help you market your business. If you are not sure which will be the best social media platform to use for your business, contact Quick Marketing Group today. We are more than happy to share information about marketing for an e-commerce business, as well as help you execute a strategy for success!
Finding Your Target Audience
As an e-commerce business, you heavily rely on traffic to your website. Before choosing what marketing strategy to use, the first crucial aspect is to understand the behavior of your business’ target audience. This means that as a business, you need to determine which social media platforms your target audience uses the most and start applying smart marketing strategies into those networks. Wondering where your audience is on social media? Take a look at these stats from Social Media Today:
– Receives 1.9 billion unique monthly users
– Best place to reach Millennials and Generation X users
– 75% of users on the platform spend 20 minutes or more every day
– Receives 1 billion unique monthly users
– Reaches more 18-49 year-olds than any other cable network in the U.S.
– Receives 2 million video views per minute
– Receives 600 million monthly users
– 90% of users are under the age of 35
– 53% of users follow top brands
– Receives 317 million unique monthly users
– Users typically range from the ages 18-29
– Users only spend an average of 2.7 minutes on their Twitter feeds a day
– Receives 106 million unique monthly users
– Users are less likely to use any other social media platforms
– Network used for professionals
– 45% of users on the platform make $75K a year or more
Is your eCommerce business struggling with social media? Follow these tips to see how social media can help improve your business:
- Increases Brand Recognition:
Businesses can use social media to create content and generate more buzz around their business. Social media allows businesses to increase their brand awareness and become more visible to both current customers and potential leads. Through content creation, your brand’s voice can be conveyed. This makes it easy for customers to recognize and become more familiar with your brand which makes you stand out from the competition. These platforms also give individuals the opportunity to share updates that you’ve posted with their friends, spreading the word via word of mouth.
- Improves Brand Loyalty
Businesses can improve their brand loyalty by increasing connections and interactions with their online audience. This can be done if businesses keep themselves up-to-date on their social media platforms. Social media brings you that much closer to your customers, creating an open line of communication that helps to build strong relationships. By having a strong relationship with customers, your business can also create an online community, where users can share insights about the company to improve customer service and bring forth exceptional customer satisfaction.
- Provides More Opportunities for Conversion:
When businesses post content on their social media platforms, it creates an opportunity to generate leads. This means that when your business follows or interacts with customers through comments or shares on social media, there is a chance that you could gain a new customer. The customer would engage with the business, visit their website, and ultimately make a purchase.
Now that you know some of the advantages on how to use social media to grow your e-commerce business, don’t wait! Contact Quick Marketing Group today, so that we can help you generate and execute a successful plan for your business!