As technology advances it becomes a larger and larger part of our daily lives. From our cars to our phones, our smart watches to our televisions; technology is an important piece of our day. The main component of technology that we now struggle to go a day without is the internet, and more specifically, social media.
Social media is a networking tool that we use to communicate and connect with friends, acquaintances, colleagues, and even strangers with common interests. From Instagram to Facebook, Twitter to LinkedIn; there are different networks with different purposes that cater to different audiences. Since so many people spend countless hours using social media, businesses have begun to take advantage of the opportunity to display their product in front of them through ads, boosted posts, and more. Although many users feel confident that they aren’t pressured to spend money or make decisions based on paid advertisements, there are many other ways that businesses use social media to sell their products or services. The real question is, can social media actually persuade you to spend more money? Let’s find out!
Marketing products through influencers is not a new marketing strategy, but it is quickly becoming more and more common on social media platforms. The main social media platform that utilizes influencers as a main strategy is Instagram. Unlike Facebook, Instagram does not have an ad feature that allows you to define your target audience. This means that in order to appeal to your desired audience, you must find them through their connections. On social media, many people follow their idols and favorite celebrities. What better way to get your product or service in front of your desired customers than by showing them that an individual that they idolize uses your product and loves it. Influencer marketing is a great way to show the public how great your product is without it seeming like it is a scripted video, advertisement, or commercial.
The key to influencer marketing is finding the right influencer for your business. The first step is deciding what it is that you would like your influencer to post for you. For example, if your company sells makeup, you may want the influencer to do a quick tutorial using your product or post a swatch picture. The second step is choosing the right influencer. The influencer must fit your brand. This means that users will believe that they like your product or service and that they have the same voice as your brand. There’s nothing worse than having an influencer that accepts contracts with several contradicting companies and posts them back to back. This does not look good on the influencer or your brand! The final step is negotiating rates. Some influencers will post about your product if you send them free samples and others will only post about your product if you send them free samples and pay them per post. This all depends on the influencer, their following, and their popularity in your industry.
Another great way to drive sales using an influencer is to provide them with a promo code. Even if the discount code is for a small amount, the user will see it as a code they are receiving from their idol and will therefore be more likely to use it. Just make sure that the promo code is unique to the influencer because then you can see how many sales they are bringing to your website from their posts. Sometimes influencers may get lots of likes and comments on the posts that you are paying them for, which is great for brand awareness, but if the likes aren’t leading to conversions, then it may be time to re-evaluate your influencer strategy.
If you’re looking for an influencer and an influencer strategy, contact us today. Our team has access to a large database of influencers so that we can find you the perfect one for your unique strategy!
Boosted posts, like ads, are driven by a monetary budget. They however do not appear as ads do on social media which gives businesses the advantage of avoiding customers scrolling past them. These posts will have a small alert on them that shows the user that this is a paid promotion but many users miss the wording or are not sure what a boosted post means.
Another benefit that comes with boosted posts, specifically on Facebook, is the fact that you can define your target audience. This means that you can decide who you want to see your boosted post. This allows you to ensure that your budget isn’t wasted on people who won’t like your product or service, and that it is spent on potential users which means a lower cost-per-click and ultimately more conversions!
Before you decide to make a boosted post, it is important that you know your audience. To figure out your ideal target audience, you have to decide what kind of people typically purchase your product or service. From here you can determine their typical careers, interests, hobbies, and more, and begin targeting individuals who fit your consumer mold through Facebook boosted posts.
Contests are a fun way to get your audience to engage with your business on social media, but they are an even better way to market your product or service. Running a contest means that you are able to determine the rules and regulations in order for the user to qualify to enter. This is extremely important because if you make it mandatory that the individual must share the post and tag friends in the comments, you are gaining free publicity. Once the person entering the contest shares the post with their friends, the potential reach of the contest grows by the amount of connections that they have on Facebook. If even one connection on their network shares the post, its reach now grows to their network. This ripple effect is a smart way to promote brand awareness, gain new customers, and ultimately, increase your profits, all for the cost of whatever you determine to be your prize.
If your business isn’t participating in the social media world yet, what are you waiting for? The team at Quick Marketing Group can help you grow your following, reach more individuals, and ultimately increase your customer base and drive sales. From Social Media Marketing to Web Development, Graphic Design to SEO, we are a full service digital marketing agency that can help take your business to new heights. Call or visit our website today to learn more about us and what we can do for you!