Digital marketing is taking the lead in the tech world. Most businesses have turned to digital marketing because that’s where all their customers and potential clients are.
Digital Marketing is beneficial in a sense that businesses do not have to chase down customers but rather the customers find them. We’ll begin by discussing the basic benefits of digital marketing, then take a gander at the businesses benefiting from social media channels and how they use them to develop their brands, increase traffic, and create compelling content.
If you are a start-up company and do not have a large budget, digital marketing can be quite cost-effective. Simply create the appropriate online marketing strategy and work with it. The only money you need to set aside is for digital ads on Facebook, Twitter, Google, etc.
Measuring your data and analyzing it is much easier in the digital world. Businesses can track traffic, track the number of views they receive, and their conversion rates. You can also categorize your views and see what your target audience is searching for. It’s easy to comprehend your data and better understand your audience and their needs.
The internet is an enormous galaxy filled with billions of users and multiple audiences. Once you find your specific audience, it will be easier to understand why they choose to use specific social media platforms. Some businesses will benefit more from one platform over another depending on how they promote themselves and respond to their audience.
Developing a strong brand is essential to the competition in today’s market. What makes your business stand out? With social media, businesses can develop their brand by using images, as well as keeping content relevant and consistent.
With digital marketing, it has never been easier to respond to your customers. Many people take to Twitter or Facebook to voice their feedback, questions and/or concerns about a product or service. Most of the time the business will respond and fix the problem. With digital content marketing, communication is quicker and easier!
Getting the Word Out
If a business has an event or product launch coming up, a great way to promote it is through their social channels and to encourage their audience to like, comment, and share the content as much as possible. Typically, if someone sees a friend or family member share something about a business, that person is more likely to respond and become interested as well.
People prefer to consume visuals rather than read huge blocks of text. Visuals are appealing. Therefore Instagram, Pinterest, and Snapchat are some of the more popular, go-to social media platforms. Users can scroll through thousands of pictures with short captions and quickly digest information. Pictures and short videos help businesses relate to consumers, and demonstrate their active presence on the latest social media platforms.
In terms of optimization, businesses can invest in PPC ads, Search Engine Optimization (SEO), and Content. Some businesses prefer paid search because it targets consumers quickly. With this type of optimization, it is easy to see changes in user behavior and conversions. If a business wants increased visibility they will use SEO and tailor their marketing strategy in such a way that they will reach their specific users more effectively. Content is king and if it’s relevant enough, can make a great impact on the brand and consumers. If the content is relatable, informative, creative and useful, the business will have no issues trying to convince an audience to use their product or service.
Social Media Platforms
Which industries benefit more from each social media platform? Which channels have the most engagement and increase brand awareness? There are many options but we’ll focus on the main social media platforms:
No matter the business, Facebook can easily target specific groups of people. Whether it is trying to bring awareness to your brand or encouraging users to buy a product, using Facebook ads can be helpful. By following Facebook’s strict ad guidelines, a business will be well on their way to reaching their target audience, increasing their traffic, and achieving successful conversions.
As mentioned earlier, humans are visual creatures. The eye is attracted to bright and interesting images. It was once said that a picture is worth a thousand words. Instagram is a great social media platform, especially for the entertainment industry, fashion, food, automotive, beauty, and travel. Businesses within these categories can benefit from posting lots of pictures or videos from behind the scenes, sneak peaks, sharing news, or showcasing any of the latest trends. Now with the emergence of Instagram stories, businesses can share exactly what they are doing in real time and can provide links to other users, models, locations, or websites.
A great way to promote a business in a limited amount of characters is on Twitter. If you can create short and witty lines that will help promote your business, Twitter could be the platform for you. Over time, Twitter has become helpful for big companies to voice announcements. Noticeably, technology businesses and the sports/entertainment industry are more prevalent with their Twitter use.
If your business is all about Fashion, Recipes, DIY projects, or weddings, Pinterest is the place to be. After it began, Pinterest quickly became the social platform to search for ideas and tips and tricks. With the ability to pin ideas and create boards, users began using the platform to save ideas for future projects or purchases. Pinterest is a helpful platform for online clothing stores because they can showcase their styles, allow users to pin it to their boards for future reference, and lead users directly to their landing page.
Advertising a business on LinkedIn can be challenging since it is mostly used by professionals searching for jobs. Clearly, it is more B2B marketing than anything else. Usually, companies with more than 10,000 followers use this platform more often. The businesses that make the most use out of LinkedIn are finance, healthcare, education, technology, and manufacturing.
Using Snapchat for business might not be the most common choice but for the Fashion and Entertainment industry, it can be helpful. Most celebrities have an account and share news of their albums or new movies being released. Fashion houses can post Behind the Scenes snippets of their photoshoots for a new spread or to advertise their new and upcoming products and services.
To summarize, digital marketing can be beneficial in numerous ways for any business. With the right tools, marketing strategy, consistency, and the correct target audience, a business will be well on their way to increasing traffic and developing a strong brand. Use your social media platforms wisely and to your advantage!
Unsure of where to start and which channels suit your business? Contact Quick Marketing Group today and call us at 1-800-807-8784. We’ll create the perfect social media strategy for you.