Almost daily I come into contact with a business that is using a gmail address. Occasionally I even still see Hotmail or AOL. Yikes. If you have a website and you are not using a branded email for that domain, you are making a big mistake. What is a branded email? It’s an email address that is domain specific. For example let’s use Macy’s department store. What would you think if they sent you an email from email@example.com instead of firstname.lastname@example.org?
Curious as to what exactly Vine is? Vine is a video-sharing application which allows people to create, share, and publish six-second videos. Founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012, the app was created for the purpose of allowing individuals to capture casual moments in their daily lives to share with their friends. These videos played on a continuous loop and allowed users to edit their videos on the spot. Initially created as a standalone company, Vine was later purchased in October 2012 by the famous social media platform Twitter. After launching in January of 2013 for iOS devices, Vine was instantaneously a hit. It quickly became the most downloaded free app and the most used app for sharing video content online.
Social media has become a mainstay in society, and can no longer be deemed as a passing phase or trend. Anyone who believes the current social media craze will curtail or suddenly disappear is obviously oblivious to modern society and millennials. Facebook, Instagram, Snapchat, and Twitter garner the majority of our attention, resulting in businesses developing extensive social media strategies.
The digital world is constantly evolving, especially social outlets. The ever-changing platforms are always releasing new (sometimes not always improved) features, while businesses continue to develop strategies that encourage people to interact. Providing existing or potential customers with an incentive to engage with your brand can prove to be difficult, but certain practices help improve engagement. Businesses can no longer ignore certain trends, as it will only hinder their success. Here are some trends that definitely can’t be ignored.
What started as an overnight trend is officially a phenomenon, and quickly became one of the most popular social media outlets. Snapchat originated as a class project, but it quickly developed into a social media powerhouse. Snapchat is identified by its iconic yellow loading screen and ghost-like logo, capturing the attention of anyone and everyone. Snapchat has been on a continuous upward trend since its launch in 2011, thanks to its genius mix of old-school and new-school traits. When designing Snapchat, founders Evan Spiegel and Bobby Murphy stumbled upon an excellent combination of modern technology and a grade school favorite (think invisible ink). Similar to the infamous invisible ink, Snapchat enables its users to share self-destructing photos, videos, and messages which disappear after a certain amount of time (0-10 seconds). Snapchat was destined to become popular among adolescents and millennials, but its recent popularity with businesses was never expected. The app literally caught the world by storm, especially Facebook. Mark Zuckerberg offered to acquire Snapchat in 2013 for a reported $3 billion, but was ultimately turned down due to the app’s immense success.
With the ever-changing world of social media to go in hand with the visual significance of your product— Instagram is the ideal tool to enhance your business. Thanks to Instagram, businesses have been amassing in droves which has, in turn, resulted in the Instagram for Business blog. But here are some tips on how you can strengthen your business’s social media status through Instagram.
What makes Instagram unique is its layout, which allows users to post images and short videos. Depending on how much you enjoy posting, you can really get carried away. But it’s key to have a balance. Post a bunch of fun images but make sure you counter that side with a professional look by adding a good share of business images as well. This will show other users that while you aren’t afraid to show your personal side, you are still serious about your business side with a large splash of visual emphasis. In a word, tell a story using your images. After all, the latter is why your Instagram primarily exists, right?
Around the web consumers are constantly hungry for content, with long form content still proving to be successful. In a world full of content, how do you ensure consumers are viewing your content?
Well that’s simple, give them an appetizer to their daily dose of content.
With Instagram en route to becoming the most used social media platform on a daily basis, the use of high-quality images, across all your content, is more important than ever.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Charles Dickens’ infamous words have been applied to almost every situation under the sun, but did you ever think it would be applied to finding the best times to post on social media?
Surely there have been times when your post on social media has attracted huge attention—ah the best of times. No doubt however, there have been times when your post has gotten little to no attention—the worst of times.
Social media managers, millennials and marketers alike have been debating since the dawn of social media when the best time to post for the most likes, clicks and overall engagement is.
Luckily, we’re here to make it easier for you.
The Power That’s Inside Pokémon Go
Unless you have been living under a rock or hiding in some tall grass, you’ve probably heard of Pokémon GO. It’s been an overnight sensation and has been the biggest brand boost for Nintendo in years. The augmented reality smart phone game has the world in a craze and has caused the company’s shares to rise 50%.
How does it work? Using the phone’s GPS, the app creates an augmented reality (AR)—sending users on a search to catch them all… Pokémon, that is. It overlays Pokémon in real-world locations, and players have to capture them in various places.
Having only officially been released in New Zealand, Australia and the USA, the rest of the world has been using hacks to get the game on their phones. Even so, TechCrunch has reported over 7.5 million downloads by Americans from the Play and App store, making $1.6 million daily, with users spending an average of 43 minutes per day playing the game—and this is yesterday’s data. There’s no doubt that these numbers have grown even more over the past 24 hours. Simply put, Americans are obsessed.
Despite the obvious success of Instagram, Facebook, and Twitter, email marketing is still considered an effective method to improve sales and communicate with customers. The digital world is