Social Media Trends to Look Out for in 2018

2018 is right around the corner and the tech world is becoming increasingly different and savvier than ever before. No matter who you are or who you’re working for, these social media trends for the new year will surely be a challenge for some or an advantage for others.

Positive Effects of Email Marketing

Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.

How to Define Your Target Audience

One of the biggest mistakes that you can make as a business when deciding to market online is forgetting to define your intended customer or client. Defining a target audience is a step that many businesses seem to overlook. Rather than focusing on a general audience, narrowing your desired target market enables you to focus more on a particular segment as opposed to the entire market as a whole. Let’s face it, what your product or service offers may be of value to one person and not to another. So why exert your effort into the entire market when you can focus on a single niche that will generate you the most value for your efforts?

Holiday Social Media Marketing Tips

The holidays are finally here! You can use this time to sit back, relax, and brush up on your social media marketing strategies for the new year. Spend time thinking about the impact that you want to have on your customers and audience because they are the most important part of your business. You can also create a solid plan to build a brand that will continue to influence and make itself well-known. Here’s a list of tips and tricks to get you thinking about how to market yourself on some of the biggest social media platforms.

How You Can Use Social Media to Grow Your eCommerce Business

Social media users grow exponentially every day. Let’s face it, as consumers, we’re online all the time and are always finding new ways to stay connected. Nowadays, we are seeing a growing trend. From following your favorite restaurant on Twitter to scoping out the latest deals at your go-to stores on Instagram, what we don’t realize is that social media is beginning to play a bigger role in our day-to-day lives. We are not just using it to stay connected with friends, we are using it as a source of news, information, and data. With that being said, it is important that businesses take advantage of this trend.

The Buzz around the Twitter Character Count

Twitter has been around for a long time. Over the years, users have become accustomed to fitting their thoughts into a single 140-character Tweet. Twitter has always been known for its brevity, but early this year, the company announced that the character limit would be doubled from 140 characters to 280 characters.

How Social Media Has Changed Language

Social media is widely used in today’s society. It is used so much that a new way of communicating has emerged as a result. “Google” has become a verb as opposed to a company name. “Emoji” refers to those cute yellow faces we use to show emotion online. Has this changed the way we use language in real life?

The Marketing Impact of Using a Branded Email Address!

Email is one of the most important forms of communication. Why you ask? Because everyone in this day and age has an email address! Email is also one of the fastest forms of communication to get your message across in an efficient way. With email, your customers, clients, and colleagues can reply to a large group of people simultaneously, forward content to other users, and attach media all with the simple click of a button!

Millennials: The First Social Media Generation

Millennials, also known as Generation Y, are considered to be those individuals who entered adulthood around the turn of the 21st century.  According to the U.S Census Bureau’s International Database, Millennials were born between the years of 1980 and 2000.

Did you also know that an estimated 1.8 billion people worldwide are considered Millennials? Millennials make up 25% of the world’s entire population! In June 2015, the U.S. Census Bureau even announced that Millennials now outnumbered Baby Boomers, who were once the largest demographic.