Social media marketing has taken the business world by storm. While many businesses are extremely active on Facebook, Twitter, and Instagram, Pinterest is often the platform that is overlooked. Many people actually fail to realize the benefits of Pinterest for business.
Are you a startup looking to get the word out about your brand? Think about creating a Facebook Business page. With over 2.07 billion monthly active users, why wouldn’t you want your business on this platform? Think about it, that’s more than a third of the world’s population that you could potentially be missing out on!
How many times has someone asked you a question that you didn’t have the answer to, so you instantaneously replied, “you should Google it.” How crazy is it that we use Google as a verb, without even giving it a second thought?
In 2010, Instagram launched and since then the platform has grown substantially. Today the platform has over 800 million daily active users and has the highest engagement rate among all social media platforms currently on the market. Instagram continues to grow more and more each and every day. This platform alone generates approximately 4.2 billion likes per day and contains over 40 billion uploaded posts. With so much activity and users populated into one platform, there is really no reason why your business should not be on Instagram!
Snapchat continues to be one of the leading social media sensations among millennials. Let’s face it, this generation of 18-34 year olds are always online. Whether it’s on a smartphone or tablet, this group of individuals always want to be the first one in the loop and are constantly finding ways to stay connected.
Imagine reading an article, but all that you can see is blocks of text and a page filled words. This can make readers drop off your website instantly, as they’ll lose interest in seconds and find an alternative source to read.
2018 is right around the corner and the tech world is becoming increasingly different and savvier than ever before. No matter who you are or who you’re working for, these social media trends for the new year will surely be a challenge for some or an advantage for others.
Whether it’s for business or personal use, it’s easy to admit that email is one of the most convenient and common forms of communication. Emails are also a great way to convey messages to your customers through the process of email marketing. Email marketing is the use of email for the purpose of advertising a product or service. Not only is it used for product promotion, it is also a great way to develop relationships with potential customers. Companies are starting to notice how effective email marketing can be and each day more and more businesses are partaking in this trend. In fact, 80% of companies admit that email marketing is their highest driver of customer retention and acquisition.