PPC (pay-per-click) campaigns are an effective way to drive more traffic to your website. In this model of online advertising, you create ads that are strategically designed and placed to grab people’s attention. While you’re charged based on the number of clicks, you can set a budget limit to avoid any surprise costs. Both PPC advertising and SEO (search engine optimization) can help your business build a strong digital presence, especially when combined.
If you are investing a small or large portion of your advertising and marketing budget into search engine marketing, or SEM, you need to get more familiar with search engine optimization (SEO). SEM refers to the entire practice of marketing a business via search engines to get better rankings and to increase visibility with market influencers.
Search engine marketing (SEM) is often confused with search engine optimization (SEO). While both have the same goals, to increase your ranking on the search engine results pages (SERPs), they use different methods to achieve them. SEM is an umbrella term that covers two separate methods of increasing your rank, SEO and PPC, but some marketing companies reserve it to use exclusively with paid search optimization.
As you’ve scrolled through your Snapchat feed recently, you may have noticed pictures that have intriguing new watermarks. These watermarks may commemorate an event like a sports game, or they might advertise a business with a catchy logo in the corner. While you might not know what these special overlays are, savvy social media entrepreneurs from all over the world are using them to their advantage.
Social media is no longer a want, but a need. The reach of the biggest social media networks leaves no doubt: Facebook has 2 billion monthly users, YouTube has 1.5 billion, and Instagram has 800 million. While the time people spend on these sites makes them very appealing for businesses, we still have to ask: How can a business take maximum advantage of social media? The social media landscape is constantly changing, but one thing is for sure: These changes are influencing sales, marketing, and advertising.
In an age where traditional advertising is consistently overlooked, companies are looking for new ways of introducing themselves to consumers without seeming out of place or overbearing. If you’re among the many businesses looking to stand out from the crowd, influencer marketing may be the right marketing solution for you.
A solid social media strategy can help you maximize your business’s digital marketing success, but it also requires constant tracking. That’s why you must set your goals and define metrics to measure your social media marketing results. If you find that your money is not getting you results, it’s time to revamp your current strategy.
As technology advances it becomes a larger and larger part of our daily lives. From our cars to our phones, our smart watches to our televisions; technology is an important piece of our day. The main component of technology that we now struggle to go a day without is the internet, and more specifically, social media.
Did you know that 68% of U.S. adults use Facebook on a daily basis? It’s not just us saying that, but a survey conducted by the Pew Research Center in 2018. They also found out that more than half (51%) of these Facebook users check the social network several times a day. For business owners, that means an opportunity to promote their products and services, drive sales, and engage with their customers. All you need is a Facebook business page, and we’ll teach you how to build one.