For some years Google offered website owners an easy way for users to internally search their website. This was a white-label solution that blended seamlessly with a site design without Google branding or advertising that users would typically see from a Google search.
There are many tried and true methods of increasing the conversion and click rates of your ads, social posts and website sales pages. While there are many innovative ways, we’ve curated the most effective ways to improve your conversions and grow your revenue.
SEM and SEO
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a user clicks on the ad. In contrast, SEO involves proving the relevance of your website for certain key terms and phrases so that when people search the terms, a link to your website will appear without paying to be placed on the SERP.
No one wants to flush money down the drain or lose market share to competitors—with an inefficient social media marketing campaign you may be doing both of these things. By avoiding the following mistakes, you will be 19 steps closer to avoiding a disastrous and wasteful marketing campaign.
New to the world of Snapchat? Snapchat is a popular mobile app that allows you to communicate with your friends via 3-10 second picture and video snippets, which quickly expire once they are viewed. Snapchat is the fastest growing social network to date and the number of users only continues to grow. With the platform’s undeniable success, it’s hard to believe it launched only five years ago!
Snapchat has grown over the years. Businesses are also finding a way to take advantage of this growing trend. Are YOU thinking about using Snapchat for your business? If you’re still not convinced, take a look at how Snapchat can increase your business.
Nintendo is not a new company by any means. Since opening in 1889 as a playing card company, Nintendo has always been a marketing superpower and a leader in video games. The newest addition to the Nintendo family is a Super Mario game entitled “Super Mario Run”. The Super Mario game is not a new concept, but this game will be available as a mobile app.
Are you a millennial struggling to find a job in your field? In this new digital age, millennials are always being criticized for their addiction to their mobile devices and their never-ending obsession with social media. Many parents of millennials feel these social platforms are merely a distraction, what they don’t know, however, is how social media is actually beneficial. Nowadays, social media platforms are a key resource when it comes to finding, getting, and even keeping a job.
In this tech savvy world, social media has played a key role in our day-to-day lives. No matter what time of day, people are always online and connected. With over 300 million daily users on Instagram and Twitter, and over 1 billion Facebook accounts, the number of active users only continues to grow.
The online world is constantly changing and can oftentimes be difficult to keep up with, especially during the holidays! With the most wonderful time of the year on its way, it’s important to get a head start on your social media marketing strategy. Users are most active during the holiday season than any other time of the year, so make sure your social media isn’t getting pushed to the bottom of your holiday to-do list!
We’re all guilty of prioritizing the endless list of things we need to do during the holidays above our social media campaigns, but overlooking marketing strategies could cost your company the ultimate price, loss of followers. Forgetting about your online presence during the prime time of the year could mean losing hundreds of loyal customers and your business could miss out on potential new clients. So why wouldn’t you want to use the holidays to your advantage?
Nowadays, social media influences what people will invest their money in. Customers enjoy seeing their favorite companies on social media platforms. Before even making a purchase as simple as a coffee machine, individuals will spend countless hours researching online, looking at product and reviews and making comparisons. As a result, social media can greatly affect holiday purchase decisions.
It is important to set the goals your company wants to accomplish ahead of time. Working extra hard during the holiday season may seem like an un-motivating task, but think about all the time you’ll have off, once you’ve planned ahead. Creating your content calendars early and scheduling content in advance on useful tools like Hootsuite will give your clients new updates, without you having to constantly live-post!
And who said you couldn’t have fun with it? The holidays are the perfect time to be creative and get into the holiday spirit! Doing simple things like making your logos festive, associating pop-culture traditions, or using tons of holiday hashtags will help attract new customers to your social media platforms.
Try personalizing the content you send out this holiday season, sending out thank you emails is just one small way to show your appreciation. Posting shareable media on platforms like Pinterest, Linkedin, Twitter and Facebook will help increase your online presence as any re-post will help spread the word and go viral. More than anything, ensure that your website is mobile friendly. Slow websites translate to slow sales. We all know the holidays are hectic, so who has the time to sit down with their desktop? You audience is constantly on their smartphones, so updating your social media platforms is essential during this time of the year.
Keeping these useful tips in mind will help keep your online presence strong during the holiday season, without sacrificing your time off.
Over the years, social media has had a significant impact on our daily lives. Not only has it been used for leisurely purposes, but it has become a useful marketing tool for businesses as well. Social media is here to stay and continues to evolve. Since 2016 is almost over and the new year is quickly approaching, it is important to stay up-to-date with the latest social media trends in order to integrate these changes into your marketing strategy.