Imagine reading an article, but all that you can see is blocks of text and a page filled words. This can make readers drop off your website instantly, as they’ll lose interest in seconds and find an alternative source to read.
Let’s face it, a picture is worth a thousand words. Not only do they convey a story, they also add value to your content. It is very important to consider the impact that visuals have on engagement with marketing strategies. Studies show that content with relevant images typically receives 94% more views than content without images. People also prefer to share visual content through their social media platforms rather than huge chunks of text. That’s why it is important that your business learns how to find the appropriate graphics to match the content it puts out.
Here are six tips on how to choose the most suitable images for your business’s content.
Images being used with content should tend well to the message being delivered to the audience. Useful images need to either address your message, or acting as an accent to it. Otherwise, your image will not have a purpose to coexist with the content being published. If the images used are not relevant, then it may create confusion for the audience, ultimately leading to main message being misunderstood.
Don’t Forget the People
Successful marketing helps to enforce personal connection between a business brand and its customers. This means that it can help to build strong relationship with customers in the long-run and allow them to feel appreciated by the business. Customers like images that tell a story. Whether it is an infographic or a photo that pulls at their heartstrings, customers like images that they can relate to. The benefit of using images like this is that it allows customers to affiliate your advertisement with themselves, making it more likely for them to remember your brand and make a purchase.
Capture a Feeling
When choosing a visual for your marketing advertisement, it should focus on conveying the right feeling. Humans are emotional creatures and it is therefore wise to connect people with your brand by evoking an emotional connection. In other words, businesses need to get the attention of their audience. A visual that conveys security, trust, and confidence will be effective because people can make personal connections to these feelings in their own personal life.
Apply some Basic Editing Effects
Businesses can also get creative. Add edits to original images to make it more appealing and unique. Editing images can include cropping, adding text and filters, adjusting color schemes, and many more design techniques used in a variety of graphic design applications, like Photoshop, Illustrator, or Canva.
Images that Feature People to Build a Visual Narrative
The easiest way to build a visual narrative is to show real people doing real things because it helps to make the brand seem more tangible. Incorporate images that show people interacting or doing regular everyday things so that viewers can build or plot a narrative in their head when interpreting your marketing piece. This technique can help businesses build their brand by making connections with potential targets, as well as building emotional connections with their audience.
It is crucial for businesses to consider the tips above when choosing the best images on their marketing advertisements and social media platforms. If graphic design is not your forte, be sure to contact the graphic design experts at Quick Marketing Group to help you select and design the best images for your company! Having the right images can help your business not only increase conversion, but also brand awareness on social media. Call us today, and don’t miss out the opportunity to grow your business!