Pinterest can be a very successful part of your social media strategy if it fits your industry. It can drive traffic to your website and spread word of mouth. There are a few factors that will make your marketing successful on Pinterest – it also does take a lot of time and dedication, just like any other social strategy.
Here are some things that play a factor in the success of your Pinterest strategy:
- Your business must be image-heavy, or have opportunity to produce images that are relevant (i.e. you should be visual)
- Your audience should be primarily female
Pinterest has amped up their marketing benefits, which creates another imperative reason for utilizing Pinterest as a marketing tool. With Pinterest’s new update for Place Pins that allows the user to view Google Maps info on the business (as long as you have a Google Maps set up for your business, and you allow Pinterest to show the map) users can access your business information easily.
By using Pinterest regularly, you can reap the benefits of bringing traffic to your site (and perhaps to your business location too) by just spending a little effort each day.
Here are 5 Tips to Get Started:
- Just Keep Pinning
To make some traction on Pinterest, you need to Pin a lot. This is another reason to have a blog on your website with valuable content. You can Pin these posts as often as you like – just be sure to use a different image and a different caption each time.
- Show the Love
You can’t just upload your own content and expect people to notice you. If you see an article that’s relevant to your industry, Pin it. Show your appreciation for other people and you will get appreciated in return.
- Join the Community
There are lots of community boards that can be really helpful at increasing your awareness. Joining community boards will allow you to Pin your work (read their rules first), and see work from other’s as well. These boards are really useful – and there doesn’t need to be a limitation on how many boards you follow or join. Following other users is also really important.
- Explore Your Options
Check out your competition or related industry on Pinterest. See what they’re doing, and use their strategy and Pins as inspiration for your own. There’s a reason their followings are so high, and a lot of it has to do with the quality, strategy and timing they put into Pinterest.
- Make Time
You have to work at it every day. This is the rule for any digital strategy – the moment you stop, is the moment it stops working. To be successful at Pinterest, you have to put in the time regularly.