Are you a startup looking to get the word out about your brand? Think about creating a Facebook Business page. With over 2.07 billion monthly active users, why wouldn’t you want your business on this platform? Think about it, that’s more than a third of the world’s population that you could potentially be missing out on!
If you are a new or existing business looking to increase your brand awareness and take the digital world by storm, check out these 10 benefits of creating a Facebook page for your business.
Exposure to Potential Customers
With a Facebook Business page, you’ll be able to reach a wide audience with a simple click of a button. On this platform, you’ll be able to increase your brand’s exposure, educate your target market on the products and services you offer, and increase your following.
Gather More Leads
Facebook Business pages also give you the opportunity to capture more leads. While generating likes on a page adds value and credibility to your brand, it is important to also create connections with your customers outside of the platform. Through the use of contests, giveaways, and newsletters, you can gather the emails of your customers so that you can contact them outside of Facebook. This could come in handy when you want to promote exclusive deals, promotions, or provide the community with updates surrounding your business.
Creating a Facebook Business page is a low-cost marketing strategy… It costs you nothing until you start hiring a graphic team to enhance your content or submit ads in the form of boosted/sponsored posts.
Access to Insights
You don’t need to be a business analyst to understand Facebook analytics. When you create a business page for your company, you’ll get full access to analytics and you’ll get the chance to review the results of your efforts. They are easy to understand and can provide a great deal of value to your business. You’ll get the ability to see how many likes your page has grown, the reach of your posts, engagement on the page, and how well your posts perform. This information is very useful going forward as you’ll be able to see which posts generated the highest reach and what type of content needs more improvement.
Gateway to Your Company’s Website
Facebook Business pages are a great source for directing traffic to your company’s website domain. Whether it’s adding a call to action button that leads to your website or referencing a post with a link preview, each are great ways to lead traffic to your website and hopefully increase conversions.
Let’s face it, everyone is constantly on their phones. With that being said, you need to ensure that people can learn about your company through a mobile search. That’s where Facebook Business pages come into play! Facebook Business pages do all the heavy lifting for you. This means that once you set up your business on Facebook, you don’t need to worry about optimizing the page for mobile search because the app will do it for you!
Easy to Navigate
Facebook Business pages are so easy to navigate… even for the least tech-savvy of users! Customers can find your business’ hours of operations, address, reviews, and phone number, conveniently on one page.
On Facebook, you’ll get insights into what your customers want. You can reach out to your followers by creating polls or questionnaires asking them what they want. Whether it’s asking about what content they want to see more of or feedback on the quality of your services, Facebook provides a great way inside the mind of the customer.
Sometimes it’s not all about the products you sell, but also the quality of services you provide. Through the use of Facebook Business pages, you can provide direct customer service to your clients, remotely. From inquiries to complaints, you can enhance the quality of your service via Facebook.
For a minimum fee of $5, you can segment a particular group of people that pertain to the industry you’re in. You can fine tune and filter the type of people you want to target and see your ads. This is a great way to get your brand in front of the right people!
Whether you like it or not, social media is here to stay. I mean, why wouldn’t you want your business on one of the most widely used platforms in the world? If you’re not on Facebook, you’re missing out on a large chunk of the market. Contact Quick Marketing Group today at 1-800-807-8784 to learn more about the world of Facebook and see first hand how we can help you get your business booming!